Essie vs Hanami:Which is more popular?
In September 2026, Essie had more branded searches than Hanami among nail polish brands in New Zealand. Essie had about 1,680 branded searches, while Hanami had 70. Essie made up 16% of all nail polish brand searches we track, and Hanami accounted for 0.67%. When we asked ChatGPT and Google AI Overviews about nail polish brands, Essie appeared in three of the four answers and Hanami in none.
Follow Essie vs Hanami and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top nail polish brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Essie was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Hanami did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
OPI1st
Sally Hansen2nd
Essie3rd
Essence4th
Gelish–
Kester Black–
Hanami–
NSI–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OPI4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sally Hansen4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Essie3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Essence2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Gelish0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kester Black0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hanami0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- NSI0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about nail polish brands
4 answers
Asked ChatGPT
“Which nail polish brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best nail polish brands in New Zealand?”
Asked ChatGPT
“What's the best nail polish brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“best nail polish nz”
Searched Google, AI Overview
“gel nail polish nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Essie or Hanami more popular in search?
This chart shows how often people search Google for Essie and Hanami by name. Each line represents a brand's share of searches for all eight nail polish brands we track, month by month, from searches in New Zealand.
Share of searches by month for Essie, Hanami. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gelish | OPI | Essie | Essence | Sally Hansen | Kester Black | Hanami | NSI |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 22.2% | 12.8% | 9.8% | 3.9% | 4.9% | 1.1% | 0.1% |
| Nov 2025 | 42.6% | 21.6% | 14.9% | 8.9% | 4.2% | 6.6% | 1.2% | 0.09% |
| Dec 2025 | 46.8% | 20.3% | 12.7% | 5.3% | 3.3% | 10.7% | 0.73% | 0.07% |
| Jan 2026 | 46.6% | 21% | 14% | 6.3% | 3.9% | 7.1% | 1% | 0.08% |
| Feb 2026 | 46.4% | 25.1% | 13.2% | 7.1% | 3.9% | 3.4% | 0.72% | 0.1% |
| Mar 2026 | 43.1% | 25.2% | 13.5% | 9% | 3.6% | 4.9% | 0.69% | 0.1% |
| Apr 2026 | 41.8% | 27.1% | 16.3% | 8.8% | 3.8% | 1.7% | 0.39% | 0.1% |
| May 2026 | 37.7% | 29.7% | 16.6% | 9.1% | 4.2% | 2% | 0.65% | 0.09% |
| Jun 2026 | 38.9% | 30% | 14.6% | 10.1% | 3.9% | 1.7% | 0.66% | 0.09% |
| Jul 2026 | 39% | 26.5% | 17.3% | 11.7% | 3.1% | 1.6% | 0.63% | 0.09% |
| Aug 2026 | 40.4% | 22.8% | 17.9% | 12.5% | 4% | 1.7% | 0.64% | 0.09% |
| Sep 2026 | 43% | 21% | 16% | 13% | 4.1% | 2.1% | 0.67% | 0.1% |
How has the Essie and Hanami comparison changed over the last 12 months?
3 findings
- Essie was ahead of Hanami in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Essie’s share of searches among nail polish brands in New Zealand moved from 12.8% to 16%, and its estimated monthly branded searches moved from 1.3K to 1.7K.
- Across the 12 months ending September 2026, Hanami’s share of searches among nail polish brands in New Zealand moved from 1.1% to 0.67%, and its estimated monthly branded searches moved from 110 to 70.
How did search popularity change for New Zealand nail polish brands in September 2026?
2 changes
In September 2026, Essie lost share of searches among nail polish brands in New Zealand, from 17.9% to 16%.
Estimated monthly branded searches for Hanami in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Essie’s and Hanami’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among nail polish brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.