ESET vs McAfee:Which is more popular by branded search in New Zealand?
In August 2026, McAfee had more branded searches than ESET among antivirus software in New Zealand. McAfee was estimated to have 2.8K branded searches compared to ESET’s 1.2K, and held a 19.9% Share of Search versus ESET’s 8.7%.
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Which is more popular in search, ESET or McAfee?
Compare the antivirus and internet security products New Zealanders protect their devices with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for McAfee, ESET. The figures are in the table below the chart.
View monthly share of search table
| Month | Malwarebytes | McAfee | Bitdefender | Norton | Avast | ESET |
|---|---|---|---|---|---|---|
| Oct 2025 | 23.1% | 22.2% | 17.6% | 13.3% | 11.1% | 12.7% |
| Nov 2025 | 21.3% | 23.8% | 18.6% | 12.1% | 11.9% | 12.3% |
| Dec 2025 | 24.8% | 25.6% | 15.1% | 13% | 12.1% | 9.3% |
| Jan 2026 | 23.9% | 23.1% | 17.4% | 14.1% | 12% | 9.6% |
| Feb 2026 | 23.8% | 25.4% | 16.7% | 14.1% | 11% | 9% |
| Mar 2026 | 26% | 22.4% | 18.8% | 11.9% | 10.6% | 10.3% |
| Apr 2026 | 28.3% | 20.9% | 17.3% | 12.6% | 11.3% | 9.7% |
| May 2026 | 28.5% | 22% | 18.2% | 13% | 9.7% | 8.6% |
| Jun 2026 | 29.7% | 20% | 18.4% | 13% | 9.8% | 9.1% |
| Jul 2026 | 32.1% | 16.5% | 21% | 11.5% | 9.6% | 9.4% |
| Aug 2026 | 30% | 19.9% | 19% | 12.4% | 10.1% | 8.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the ESET and McAfee comparison changed over the last 12 months?
3 findings
- McAfee was ahead of ESET in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ESET’s estimated Share of Search among antivirus software in New Zealand moved from 12.7% to 8.7%, and its estimated monthly branded searches moved from 2K to 1.2K.
- Across the 11 months ending August 2026, McAfee’s estimated Share of Search among antivirus software in New Zealand moved from 22.2% to 19.9%, and its estimated monthly branded searches moved from 3.5K to 2.8K.
How did search popularity change for New Zealand antivirus software in August 2026?
2 changes
In August 2026, McAfee overtook Bitdefender to rank 2nd among antivirus software in New Zealand, at 19.9%.
In August 2026, ESET lost estimated Share of Search among antivirus software in New Zealand, from 9.4% to 8.7%.
How each brand is measured
Brandwave collects information about searches that people make online using ESET’s and McAfee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ESET
15 branded search terms
- eset
- eset 32 antivirus
- eset 32 download
- eset antivirus
- eset com
- eset download
- eset free
- eset internet security
- eset near me
- eset nod 32
- eset nz
- eset online
- eset protect
- eset security
- eset security download
McAfee
14 branded search terms
- jonathan mcafee
- mcafee
- mcafee av
- mcafee com
- mcafee free
- mcafee is it good
- mcafee near me
- mcafee nz
- mcafee online
- mcafee protection
- mcafee security
- mcafee security standard
- mcafee total protection
- mcafee web protection
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.