Brandwave

Epic Games vs Xbox Game Pass:Which is more popular by branded search in New Zealand?

In August 2026, Epic Games had more branded searches than Xbox Game Pass among online game platforms in New Zealand. Epic Games was estimated to have 42.7K branded searches compared to Xbox Game Pass’ 9.3K, and held a 9.9% Share of Search versus Xbox Game Pass’ 2.1%.

Share of Search among online game platforms in New Zealand in August 2026Which is more popular in search, Epic Games or Xbox Game Pass?
Epic Games9.9%42.7K searches
vs
Xbox Game Pass2.1%9.3K searches
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Which is more popular in search, Epic Games or Xbox Game Pass?

Compare the online game platforms and stores New Zealand players use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Epic Games and Xbox Game Pass among online game platforms in New Zealand, by month

Share of Search by month for Epic Games, Xbox Game Pass. The figures are in the table below the chart.

View monthly share of search table
MonthRobloxMinecraftEpic GamesXbox Game PassSteamEA
Oct 202563.2%22.1%7.3%4.7%1.2%1.4%
Nov 202558.4%26.6%9.8%2.6%1.5%0.97%
Dec 202553.8%22.4%18.5%2.4%2%0.94%
Jan 202664.4%19%11.3%2.4%1.9%1.1%
Feb 202661.8%25.2%8.7%1.9%1.7%0.67%
Mar 202654.9%31.6%9.2%2%1.7%0.65%
Apr 202661.8%24.7%7.9%3.1%1.8%0.74%
May 202651.2%30.4%10.7%5.1%1.9%0.7%
Jun 202649.1%33.5%11.1%2.4%3.4%0.63%
Jul 202653.9%26.3%11.7%2.5%4.8%0.73%
Aug 202653.3%32%9.9%2.1%2%0.63%
Sep 2026——————

How has the Epic Games and Xbox Game Pass comparison changed over the last 12 months?

How did search popularity change for New Zealand online game platforms in August 2026?

  1. In August 2026, Epic Games lost estimated Share of Search among online game platforms in New Zealand, from 11.7% to 9.9%.

  2. In August 2026, Xbox Game Pass rose from 5th to 4th among online game platforms in New Zealand.

How each brand is measured

Brandwave collects information about searches that people make online using Epic Games’ and Xbox Game Pass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Epic Games

28 branded search terms

  • epic games
  • epic games 2fa
  • epic games download
  • epic games fortnite
  • epic games free game
  • epic games free games
  • epic games free games list
  • epic games games
  • epic games item shop
  • epic games near me
  • epic games nz
  • epic games online
  • epic games shop
  • epic games store fortnite
  • epic games store free games
  • epic games store games
  • epic games store rocket league
  • epic games store v bucks
  • epic games website
  • epicgames
  • epicgames com
  • epicgames download
  • epicgames games
  • free epic games
  • free games epic games
  • store epicgames com
  • the epic games store
  • www epicgames com

Xbox Game Pass

16 branded search terms

  • game pass
  • game pass game
  • game pass games
  • game pass ultimate
  • game pass xbox pc
  • microsoft game pass
  • pc game pass
  • xbox game pass
  • xbox game pass cost
  • xbox game pass download
  • xbox game pass near me
  • xbox game pass new zealand
  • xbox game pass nz
  • xbox game pass online
  • xbox game pass ultimate
  • xboxgamepass

How the Brand Demand Index is measured

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