How popular isEpic Games in search?
In August 2026, there were an estimated 42.7K branded searches for Epic Games in New Zealand which is up 12.4% over the last 11 months. Epic Games holds 9.9% estimated Share of Search among New Zealand online game platforms and is ranked 3rd of 6 competitors for search popularity.
Roblox53.3%
Minecraft32%
Epic Games9.9%
Xbox Game Pass2.1%
Steam2%EA0.63%
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Which online game platforms compete with Epic Games?
Share of Search by month for Roblox, Minecraft, Epic Games, Xbox Game Pass, Steam. The figures are in the table below the chart.
View monthly share of search table
| Month | Roblox | Minecraft | Epic Games | Xbox Game Pass | Steam | EA |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.2% | 22.1% | 7.3% | 4.7% | 1.2% | 1.4% |
| Nov 2025 | 58.4% | 26.6% | 9.8% | 2.6% | 1.5% | 0.97% |
| Dec 2025 | 53.8% | 22.4% | 18.5% | 2.4% | 2% | 0.94% |
| Jan 2026 | 64.4% | 19% | 11.3% | 2.4% | 1.9% | 1.1% |
| Feb 2026 | 61.8% | 25.2% | 8.7% | 1.9% | 1.7% | 0.67% |
| Mar 2026 | 54.9% | 31.6% | 9.2% | 2% | 1.7% | 0.65% |
| Apr 2026 | 61.8% | 24.7% | 7.9% | 3.1% | 1.8% | 0.74% |
| May 2026 | 51.2% | 30.4% | 10.7% | 5.1% | 1.9% | 0.7% |
| Jun 2026 | 49.1% | 33.5% | 11.1% | 2.4% | 3.4% | 0.63% |
| Jul 2026 | 53.9% | 26.3% | 11.7% | 2.5% | 4.8% | 0.73% |
| Aug 2026 | 53.3% | 32% | 9.9% | 2.1% | 2% | 0.63% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.3% | 230K | -1.2% | -0.6 points | |
| 2, held 2nd | 32% | 138K | +21.4% | +5.6 points | |
| 3, held 3rd | 9.9% | 42.7K | -15.4% | -1.8 points | |
| 4, moved from 5th to 4th | 2.1% | 9.3K | -15% | -0.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2% | 8.8K | -57.5% | -2.8 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.63% | 2.7K | -12.8% | -0.1 points |
1.
Roblox53.3%
held 1st · 230K estimated branded searches · -1.2% vs prior month · -0.6 points
32%
held 2nd · 138K estimated branded searches · +21.4% vs prior month · +5.6 points
9.9%
held 3rd · 42.7K estimated branded searches · -15.4% vs prior month · -1.8 points
2.1%
moved from 5th to 4th · 9.3K estimated branded searches · -15% vs prior month · -0.4 points
5.
Steam2%
moved from 4th to 5th · 8.8K estimated branded searches · -57.5% vs prior month · -2.8 points
6.
0.63%
held 6th · 2.7K estimated branded searches · -12.8% vs prior month · -0.1 points
Compare search popularity between Epic Games and its closest rivals
How has branded search demand for Epic Games changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Epic Games in New Zealand rose from 38K to 42.7K.
- Across the 11 months ending August 2026, Epic Games’ estimated Share of Search among online game platforms in New Zealand increased from 7.3% to 9.9%.
- Across the 11 months ending August 2026, Epic Games’ estimated Share of Search among online game platforms in New Zealand peaked at 18.5% in December 2025 and was lowest at 7.3% in October 2025.
How did search popularity change for New Zealand online game platforms in August 2026?
6 changes
In August 2026, Minecraft gained estimated Share of Search among online game platforms in New Zealand, from 26.3% to 32%.
In August 2026, Steam lost estimated Share of Search among online game platforms in New Zealand, from 4.8% to 2%.
In August 2026, Epic Games lost estimated Share of Search among online game platforms in New Zealand, from 11.7% to 9.9%.
In August 2026, Roblox lost estimated Share of Search among online game platforms in New Zealand, from 53.9% to 53.3%.
In August 2026, Xbox Game Pass rose from 5th to 4th among online game platforms in New Zealand.
Estimated monthly branded searches for EA in New Zealand fell 62.9% over 11 measured months, from 7.3K to 2.7K in August 2026.
How is Epic Games measured?
Brandwave collects information about searches that people make online using Epic Games’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
28 branded search terms
- epic games
- epic games 2fa
- epic games download
- epic games fortnite
- epic games free game
- epic games free games
- epic games free games list
- epic games games
- epic games item shop
- epic games near me
- epic games nz
- epic games online
- epic games shop
- epic games store fortnite
- epic games store free games
- epic games store games
- epic games store rocket league
- epic games store v bucks
- epic games website
- epicgames
- epicgames com
- epicgames download
- epicgames games
- free epic games
- free games epic games
- store epicgames com
- the epic games store
- www epicgames com
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