Brandwave

Education Personnel vs Talk Recruitment:Which is more popular?

In September 2026, Talk Recruitment had more branded searches than Education Personnel among education recruitment agencies in New Zealand. Talk Recruitment had about 490 branded searches, while Education Personnel had 20. Talk Recruitment made up 27.1% of all education recruitment agency searches we track, and Education Personnel accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about education recruitment agencies, Education Personnel appeared in four of the five answers and Talk Recruitment in three. Education Personnel was mentioned before Talk Recruitment in three out of four answers that named either.

Among education recruitment agencies in New Zealand in September 2026

Who do people search for more?

Talk Recruitment, about 25 searches for every 1 for Education Personnel

Talk Recruitment 490 searchesEducation Personnel 20 searches

Who does AI mention more?

Education Personnel, mentioned in 4 of 5 answers, Talk Recruitment in 3

Education Personnel in 4 of 5Talk Recruitment in 3 of 5

Who does AI recommend more?

Education Personnel, named ahead of Talk Recruitment in 3 of 4 answers

Education Personnel first in 3Talk Recruitment first in 1

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Top education recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Education Personnel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Talk Recruitment was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Education Personnel was listed before Talk Recruitment in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ANZUK Education1st
  2. Education Personnel2nd
  3. Prospero Teaching3rd
  4. Talk Recruitment4th
  5. Jitbug5th
  6. Aroha Consulting6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Prospero Teaching5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ANZUK Education4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Education Personnel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Talk Recruitment3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jitbug2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aroha Consulting1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about education recruitment agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Education Personnel or Talk Recruitment more popular in search?

This chart shows how often people search Google for Education Personnel and Talk Recruitment by name. Each line represents a brand's share of searches for all six education recruitment agencies we track, month by month, from searches in New Zealand.

Education Personnel and Talk Recruitment among education recruitment agencies in New Zealand, by month

Share of searches by month for Talk Recruitment, Education Personnel. The figures are in the table below the chart.

View monthly share of searches table
MonthJitbugTalk RecruitmentAroha ConsultingProspero TeachingANZUK EducationEducation Personnel
Oct 202545.4%25.3%8.8%8.8%9.3%2.6%
Nov 202559.6%18.3%6.4%6.4%6.9%2.3%
Dec 202554.5%16.7%6.8%8.3%11.4%2.3%
Jan 202651%25%5.6%7.1%9.2%2%
Feb 202648.9%27.2%7.8%7.8%6.7%1.7%
Mar 202645.5%27.3%9.5%7.7%8.2%1.8%
Apr 202642.4%28.8%8.2%8.2%10.6%1.8%
May 202642.5%28.5%10.1%6.8%10.6%1.4%
Jun 202643.3%29.6%8.4%8.4%8.4%2%
Jul 202641.4%28.2%8%8%12.6%1.7%
Aug 202640.4%27.5%14.6%6.2%9.6%1.7%
Sep 202639.8%27.1%14.4%9.4%8.3%1.1%

How has the Education Personnel and Talk Recruitment comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand education recruitment agencies in September 2026?

2 changes
  1. In September 2026, Education Personnel lost share of searches among education recruitment agencies in New Zealand, from 1.7% to 1.1%.

  2. Talk Recruitment’s share of searches among education recruitment agencies in New Zealand has lost ground for 3 months in a row, from 29.6% to 27.1% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Education Personnel’s and Talk Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Education Personnel

1 branded search term

  • education personnel

Talk Recruitment

2 branded search terms

  • Talk Recruitment
  • talk recruitment jobs

How the Brand Demand Index is measured

Other head-to-heads among education recruitment agencies

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