Ecology vs Maxwell & Williams:Which is more popular?
In September 2026, Maxwell & Williams had more branded searches than Ecology among dinnerware and tableware brands in New Zealand. Maxwell & Williams had about 670 branded searches, while Ecology had 160. Maxwell & Williams made up 4.4% of all dinnerware and tableware brand searches we track, and Ecology accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about dinnerware and tableware brands, Maxwell & Williams appeared in four of the five answers and Ecology in none.
Who do people search for more?
Maxwell & Williams, about 4 searches for every 1 for Ecology
Who does AI mention more?
Maxwell & Williams, mentioned in 4 of 5 answers, Ecology in 0
Who does AI recommend more?
Maxwell & Williams, the only one of the two named
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Top dinnerware and tableware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maxwell & Williams was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ecology did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Maxwell & Williams4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Denby4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Corelle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wedgwood3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Royal Doulton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Robert Gordon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Temuka Pottery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecology0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dinnerware and tableware brands
5 answers
Asked ChatGPT
“Which dinnerware brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dinnerware brands in New Zealand?”
Asked ChatGPT
“What's the best dinnerware brand in New Zealand for a dining table?”
Searched Google, AI Overview
“best dinnerware brand”
Searched Google, AI Overview
“dinner set brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ecology or Maxwell & Williams more popular in search?
This chart shows how often people search Google for Ecology and Maxwell & Williams by name. Each line represents a brand's share of searches for all nine dinnerware and tableware brands we track, month by month, from searches in New Zealand.
Share of searches by month for Maxwell & Williams, Ecology. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Temuka Pottery | Corelle | Royal Doulton | Robert Gordon | Wedgwood | Maxwell & Williams | Denby | Ecology |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 12.9% | 11.6% | 8.5% | 6.5% | 5.9% | 3.4% | 1.3% | 1% |
| Nov 2025 | 57.5% | 11.8% | 10.1% | 6.6% | 5% | 3.8% | 3.3% | 0.81% | 1% |
| Dec 2025 | 59.7% | 10% | 9.3% | 6.5% | 5.3% | 3.2% | 4% | 0.84% | 1.2% |
| Jan 2026 | 48.8% | 15.7% | 10.4% | 8.3% | 4.9% | 4.4% | 5% | 1% | 1.5% |
| Feb 2026 | 50.5% | 15.7% | 10.8% | 7.3% | 5.1% | 4.4% | 4.1% | 1.1% | 1.1% |
| Mar 2026 | 53.4% | 11.5% | 12.3% | 6.1% | 5.2% | 5% | 3.8% | 1.7% | 0.94% |
| Apr 2026 | 46.8% | 14% | 12.6% | 8% | 5.6% | 4.9% | 4.6% | 2.2% | 1.3% |
| May 2026 | 51.8% | 11.5% | 10.3% | 7.7% | 5.8% | 6.1% | 4.5% | 1.1% | 1.2% |
| Jun 2026 | 49.5% | 10.5% | 15.4% | 7.3% | 4.3% | 5.6% | 4% | 2.4% | 0.97% |
| Jul 2026 | 52.1% | 10.8% | 11.8% | 6.9% | 5.5% | 5.7% | 4.9% | 1.3% | 1.1% |
| Aug 2026 | 54.8% | 9.5% | 10.6% | 6.2% | 6.5% | 4.8% | 5.4% | 1.1% | 1.1% |
| Sep 2026 | 53.7% | 11.6% | 10% | 7% | 6.2% | 4.6% | 4.4% | 1.4% | 1.1% |
How has the Ecology and Maxwell & Williams comparison changed over the last 12 months?
3 findings
- Maxwell & Williams was ahead of Ecology in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ecology’s share of searches among dinnerware and tableware brands in New Zealand moved from 1% to 1.1%, and its estimated monthly branded searches moved from 140 to 160.
- Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among dinnerware and tableware brands in New Zealand moved from 3.4% to 4.4%, and its estimated monthly branded searches moved from 460 to 670.
How did search popularity change for New Zealand dinnerware and tableware brands in September 2026?
2 changes
In September 2026, Maxwell & Williams lost share of searches among dinnerware and tableware brands in New Zealand, from 5.4% to 4.4%.
Estimated monthly branded searches for Ecology in New Zealand rose 14.3% over 12 measured months, from 140 to 160 in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Ecology’s and Maxwell & Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ecology
4 branded search terms
- ecology dinner set
- ecology glassware
- ecology plates
- ecology tableware
Maxwell & Williams
4 branded search terms
- maxwell and williams cashmere
- maxwell williams
- maxwell williams cashmere
- maxwell williams tagine
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