Dub vs Short.io:Which is more popular in New Zealand?
In October 2026, Dub had more branded searches than Short.io among short link management platforms in New Zealand. Dub had about 590 branded searches, while Short.io had 20. Dub made up 8.4% of all short link management platform searches we track, and Short.io accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about short link management platforms, Short.io appeared in four of the five answers and Dub in two. Short.io was mentioned before Dub in three out of four answers that named either.
Who do people search for more?
Dub, about 30 searches for every 1 for Short.io
Who does AI mention more?
Short.io, mentioned in 4 of 5 answers, Dub in 2
Who does AI recommend more?
Short.io, named ahead of Dub in 3 of 4 answers
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Top short link management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Short.io was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dub was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Short.io was listed before Dub in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bitly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rebrandly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Short.io4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dub2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Linkly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TinyURL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BL.INK0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about short link management platforms
5 answers
Asked ChatGPT
“Which short link management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best short link management platforms in New Zealand?”
Asked ChatGPT
“What's the best short link management platform in New Zealand for tracked marketing links?”
Searched Google, AI Overview
“link management platform”
Searched Google, AI Overview
“best url shortener”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dub or Short.io more popular in search?
This chart shows how often people search Google for Dub and Short.io by name. Each line represents a brand's share of searches for all seven short link management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Dub, Short.io. The figures are in the table below the chart.
View monthly share of searches table
| Month | TinyURL | BL.INK | Bitly | Dub | Rebrandly | Linkly | Short.io |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 42.9% | 18.2% | 28.2% | 6.7% | 2.4% | 0.98% | 0.7% |
| Dec 2025 | 40.1% | 25.8% | 21.6% | 7.7% | 3.4% | 0.79% | 0.6% |
| Jan 2026 | 40.8% | 20.6% | 26.7% | 7.6% | 2.7% | 1.1% | 0.47% |
| Feb 2026 | 39.8% | 20% | 30.6% | 6% | 2.6% | 0.61% | 0.46% |
| Mar 2026 | 42.6% | 17.6% | 27.6% | 8% | 2.8% | 0.95% | 0.54% |
| Apr 2026 | 38.3% | 19.2% | 30.6% | 7.1% | 3.1% | 1% | 0.59% |
| May 2026 | 41.7% | 17.1% | 32.8% | 5.1% | 2.2% | 0.75% | 0.21% |
| Jun 2026 | 47% | 21.2% | 23.5% | 5.2% | 1.9% | 0.93% | 0.27% |
| Jul 2026 | 48.4% | 19.5% | 21.1% | 7.2% | 2.5% | 1% | 0.3% |
| Aug 2026 | 48.1% | 17.3% | 23.1% | 7.8% | 2.3% | 0.93% | 0.53% |
| Sep 2026 | 39.2% | 24.2% | 21.4% | 10.9% | 2.6% | 1.4% | 0.3% |
| Oct 2026 | 36.4% | 27.1% | 24.4% | 8.4% | 2.4% | 1% | 0.29% |
How has branded search for Dub and Short.io changed in New Zealand over the last 12 months?
3 findings
- Dub was ahead of Short.io in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Dub’s share of searches among short link management platforms in New Zealand moved from 6.7% to 8.4%, and its estimated monthly branded searches moved from 480 to 590.
- Across the 12 months ending October 2026, Short.io’s share of searches among short link management platforms in New Zealand moved from 0.7% to 0.29%, and its estimated monthly branded searches moved from 50 to 20.
How did search popularity change for New Zealand short link management platforms in October 2026?
2 changes
In October 2026, Dub lost share of searches among short link management platforms in New Zealand, from 10.9% to 8.4%.
Estimated monthly branded searches for Short.io in New Zealand fell 60% over 12 measured months, from 50 to 20 in October 2026.
How are Dub’s and Short.io’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Dub’s and Short.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among short link management platforms
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