Brandwave

Dongfeng vs Porsche:Which is more popular by branded search in New Zealand?

In August 2026, Porsche had more branded searches than Dongfeng among car brands in New Zealand. Porsche was estimated to have 30.9K branded searches compared to Dongfeng’s 6.2K, and held a 2.5% Share of Search versus Dongfeng’s 0.5%.

Share of Search among car brands in New Zealand in August 2026Which is more popular in search, Dongfeng or Porsche?
Dongfeng0.5%6.2K searches
vs
Porsche2.5%30.9K searches

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Which is more popular in search, Dongfeng or Porsche?

Compare automotive marques sought by New Zealanders for new and used cars, utes, and SUVs, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dongfeng and Porsche among car brands in New Zealand, by month

Share of Search by month for Porsche, Dongfeng. The figures are in the table below the chart.

View monthly share of search table
MonthToyotaMitsubishiBYDFordMazdaHondaTeslaKiaNissanBMWSubaruVolkswagenAudiMercedes-BenzSuzukiHyundaiPorscheLamborghiniZeekrLand RoverLexusHoldenJaecooGWMJeepFerrariAston MartinJaguarSkodaCheryGeelyVolvoMclarenDodgeRolls-RoyceHavalMGDenzaLeapmotorPeugeotIsuzuCupraXPENGChevroletMINIDongfengPolestarLDVMahindraBentleyCadillacAlfa RomeoFiatMaseratiGMCKGMDaihatsuLotusChryslerInfinitiGenesisRenaultCitroenTankDatsunRAMSmartHummerIneosOpelAbarthSaabTVRSeatMorganOraCaterhamJacLadaLincolnAlpineDSPlymouthRoverAustinProtonPontiac
Oct 202514.1%4.9%2.6%4.5%4.1%4%3.4%3.5%3.9%3.3%3.2%3.2%2.9%2.7%3%2.6%2.5%1.8%0.8%1.5%1.3%1.3%0.75%0.83%1%1%0.81%0.91%0.86%0.58%0.3%0.86%1.3%0.88%0.69%0.88%0.74%0.12%0.49%0.68%0.7%0.68%0.19%0.56%0.52%0.21%0.66%0.39%0.52%0.5%0.42%0.36%0.4%0.44%0.36%0.4%0.25%0.26%0.35%0.28%0.17%0.28%0.25%0.29%0.24%0.18%0.16%0.14%0.17%0.15%0.06%0.1%0.09%0.06%0.05%0.04%0.03%0.05%0.05%0.05%0.03%0.04%0.03%0.02%0.01%0.01%<0.01%
Nov 202514%4.8%3.1%5%4%3.7%3.1%3.6%3.9%3.1%3.1%3.2%2.6%2.8%2.9%2.5%2.6%2.1%0.64%1.5%1.2%1.4%0.77%0.82%1%1.1%0.83%0.88%0.94%0.58%0.32%0.89%1.4%0.86%0.71%0.73%0.84%0.23%0.43%0.65%0.67%0.63%0.27%0.48%0.55%0.54%0.63%0.38%0.44%0.45%0.43%0.37%0.42%0.45%0.37%0.37%0.25%0.3%0.3%0.26%0.17%0.28%0.25%0.19%0.24%0.17%0.12%0.14%0.18%0.13%0.07%0.1%0.08%0.06%0.06%0.03%0.04%0.05%0.03%0.03%0.02%0.05%0.02%0.01%0.01%0.01%<0.01%
Dec 202514%4.9%2.8%4.5%3.9%4.2%3%3.8%3.4%3.2%3.2%2.9%2.7%2.9%2.9%2.5%2.4%1.8%0.66%1.4%1.4%1.3%0.73%0.86%1%1%0.73%1%0.93%0.66%0.35%0.88%1.2%0.79%0.6%0.84%0.84%0.68%0.43%0.7%0.71%0.72%0.19%0.58%0.57%0.36%0.65%0.39%0.48%0.55%0.46%0.38%0.42%0.49%0.41%0.4%0.26%0.28%0.4%0.27%0.16%0.29%0.25%0.23%0.27%0.17%0.13%0.15%0.23%0.2%0.07%0.09%0.09%0.05%0.06%0.04%0.04%0.05%0.03%0.03%0.03%0.06%0.02%0.01%0.01%<0.01%<0.01%
Jan 202615%4.9%3.8%4.9%4.3%4%3.1%4.2%3.5%2.8%3.2%3%2.6%2.9%2.9%2.6%2%1.4%0.59%1.4%1.4%1.2%0.84%0.97%0.97%0.97%0.7%0.76%0.92%0.62%0.34%0.9%0.82%0.7%0.63%0.84%0.93%0.53%0.44%0.66%0.67%0.66%0.28%0.46%0.51%0.32%0.6%0.37%0.48%0.4%0.4%0.35%0.38%0.42%0.35%0.38%0.27%0.27%0.3%0.24%0.17%0.25%0.25%0.2%0.22%0.18%0.14%0.12%0.16%0.14%0.07%0.09%0.08%0.06%0.04%0.04%0.04%0.05%0.04%0.04%0.03%0.07%0.02%0.02%0.01%<0.01%<0.01%
Feb 202615.4%5%3%4.3%4.5%4.2%2.8%3.8%3.5%3%3.2%3.2%2.7%2.7%2.9%2.6%2.3%1.7%0.72%1.3%1.4%1.3%0.82%0.83%0.97%1%0.69%0.7%0.97%0.66%0.38%0.85%0.88%0.81%0.6%0.78%0.83%0.5%0.38%0.71%0.71%0.66%0.33%0.53%0.52%0.39%0.52%0.41%0.42%0.43%0.42%0.37%0.39%0.4%0.37%0.37%0.27%0.24%0.33%0.33%0.19%0.28%0.26%0.22%0.22%0.17%0.15%0.13%0.17%0.14%0.07%0.1%0.08%0.05%0.06%0.04%0.04%0.05%0.04%0.05%0.03%0.04%0.02%0.02%0.01%<0.01%<0.01%
Mar 202613.4%4.4%7.1%3.7%3.5%3.6%5%3.9%3.8%3%2.6%2.7%2.3%2.6%2.6%2.5%2.1%1.6%1.3%1.2%1.3%1.1%1%0.88%0.75%0.85%0.64%0.68%0.86%0.81%0.7%0.86%0.83%0.65%0.55%0.86%0.98%0.37%0.6%0.58%0.58%0.6%0.55%0.44%0.48%1.4%1%0.34%0.37%0.4%0.43%0.29%0.4%0.31%0.3%0.29%0.24%0.21%0.23%0.22%0.14%0.26%0.22%0.18%0.21%0.13%0.18%0.12%0.14%0.14%0.09%0.08%0.07%0.04%0.04%0.05%0.03%0.06%0.03%0.03%0.03%0.03%0.02%0.01%0.01%<0.01%<0.01%
Apr 202613.3%4.6%6.9%3.7%3.3%3.5%4.7%3.7%3.3%2.8%2.7%2.9%2.2%2.4%2.6%2.5%2.2%1.5%1.6%1.1%1.2%1.4%1.2%0.94%0.76%0.81%0.66%0.73%0.86%0.95%0.83%0.96%0.73%0.71%0.65%0.83%0.89%0.47%0.72%0.61%0.54%0.6%0.64%0.61%0.5%1.3%0.83%0.35%0.38%0.39%0.4%0.33%0.37%0.34%0.33%0.28%0.25%0.23%0.25%0.25%0.16%0.25%0.21%0.2%0.19%0.15%0.19%0.13%0.13%0.15%0.07%0.09%0.08%0.05%0.05%0.04%0.03%0.05%0.04%0.04%0.02%0.03%0.01%0.02%0.01%0.01%<0.01%
May 202614.3%5%5%3.9%3.6%3.6%3.7%4.2%3.1%3.1%2.9%3.3%2.5%2.4%2.6%2.3%2.4%1.8%1.4%1.4%1.4%1.1%0.96%0.93%0.84%1.2%0.75%0.81%0.75%0.75%0.65%0.97%0.72%0.68%0.67%0.82%0.71%0.54%0.6%0.63%0.61%0.77%0.52%0.46%0.49%0.65%0.76%0.3%0.34%0.47%0.41%0.38%0.39%0.36%0.34%0.29%0.3%0.28%0.26%0.3%0.15%0.22%0.22%0.19%0.2%0.14%0.19%0.14%0.13%0.13%0.07%0.09%0.08%0.05%0.04%0.04%0.05%0.05%0.05%0.04%0.02%0.03%0.02%0.01%0.02%0.01%<0.01%
Jun 202613.4%5.1%5.1%4.2%3.8%3.9%3.7%3.5%3.2%3.1%3.3%2.9%2.6%2.7%2.5%2.4%2.3%1.7%1.1%1.3%1.2%1.4%0.78%1%0.91%1.1%0.81%0.87%0.73%0.7%0.55%0.97%0.8%0.74%0.74%0.81%0.76%0.45%0.73%0.62%0.7%1.1%0.44%0.54%0.53%0.54%0.64%0.34%0.36%0.44%0.45%0.36%0.35%0.38%0.39%0.36%0.27%0.26%0.28%0.29%0.17%0.24%0.23%0.19%0.19%0.19%0.17%0.13%0.15%0.12%0.06%0.1%0.08%0.06%0.05%0.04%0.03%0.08%0.04%0.03%0.03%0.03%0.01%0.01%0.01%<0.01%<0.01%
Jul 202613.4%5%4.2%4.4%3.9%3.9%3.5%3.6%3.2%3.1%3.2%2.8%2.5%2.5%2.5%2.6%2.5%1.7%1.1%1.6%1.3%1.1%1%1.1%0.87%1.1%0.84%0.71%0.74%0.74%0.7%0.81%1%0.73%0.66%0.78%0.81%0.58%0.63%1%0.62%0.83%0.82%0.47%0.46%0.52%0.59%0.34%0.37%0.44%0.42%0.38%0.76%0.4%0.37%0.36%0.27%0.24%0.24%0.29%0.25%0.24%0.22%0.24%0.18%0.18%0.16%0.14%0.13%0.13%0.07%0.1%0.07%0.05%0.06%0.04%0.03%0.05%0.03%0.03%0.05%0.03%0.01%0.01%0.01%<0.01%0.03%
Aug 202613.8%4.9%4.3%4.2%4.2%3.7%3.5%3.3%3.3%3.1%3.1%3%2.7%2.6%2.6%2.5%2.5%1.6%1.5%1.4%1.4%1.2%1.1%1%1%1%0.9%0.85%0.83%0.82%0.8%0.8%0.75%0.73%0.72%0.71%0.71%0.65%0.64%0.62%0.59%0.57%0.55%0.52%0.5%0.5%0.49%0.48%0.46%0.42%0.42%0.41%0.37%0.37%0.35%0.3%0.27%0.27%0.27%0.25%0.24%0.23%0.23%0.22%0.19%0.17%0.16%0.15%0.14%0.12%0.1%0.08%0.07%0.05%0.05%0.04%0.04%0.04%0.04%0.03%0.03%0.02%0.02%0.02%0.01%<0.01%<0.01%
Sep 2026———————————————————————————————————————————————————————————————————————————————————————

How has the Dongfeng and Porsche comparison changed over the last 12 months?

  • Porsche was ahead of Dongfeng in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Dongfeng’s estimated Share of Search among car brands in New Zealand moved from 0.21% to 0.5%, and its estimated monthly branded searches moved from 2.6K to 6.2K.
  • Across the 11 months ending August 2026, Porsche’s estimated Share of Search among car brands in New Zealand held steady at 2.5%, and its estimated monthly branded searches moved from 31.4K to 30.9K.

How did search popularity change for New Zealand car brands in August 2026?

  1. Estimated monthly branded searches for Dongfeng in New Zealand rose 134.5% over 11 measured months, from 2.6K to 6.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Dongfeng’s and Porsche’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dongfeng

5 branded search terms

  • dongfeng
  • dongfeng box
  • dongfeng car
  • dongfeng cars
  • dongfeng nz

Porsche

12 branded search terms

  • porsche
  • porsche 911
  • porsche boxster
  • porsche car
  • porsche cars
  • porsche cayenne
  • porsche cayman
  • porsche macan
  • porsche new zealand
  • porsche nz
  • porsche panamera
  • porsche taycan

How the Brand Demand Index is measured

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Put your own brand in this comparison

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