Brandwave

Dogit vs Puchi:Which is more popular?

In September 2026, Puchi had more branded searches than Dogit among pet accessory brands in New Zealand. Puchi had about 30 branded searches, while Dogit had 20. Puchi made up 1% of all pet accessory brand searches we track, and Dogit accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about pet accessory brands, Puchi appeared in two of the five answers and Dogit in none.

Among pet accessory brands in New Zealand in September 2026

Who do people search for more?

Puchi, about 50% more searches than Dogit

Puchi 30 searchesDogit 20 searches

Who does AI mention more?

Puchi, mentioned in 2 of 5 answers, Dogit in 0

Puchi in 2 of 5Dogit in 0 of 5

Who does AI recommend more?

Puchi, the only one of the two named

Puchi first in 2Dogit never named

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Top pet accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Puchi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dogit did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Puchi1st
  2. 8 Paws2nd
  3. EzyDog3rd
  4. Rogz4th
  5. KONG–
  6. Petmate–
  7. Savic–
  8. Ferplast–
  9. Dogit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EzyDog4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puchi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 8 Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rogz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Savic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dogit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet accessory brands

5 answers

  • Asked ChatGPT

    “Which pet accessory brand should I buy in New Zealand?”

    1. 1EzyDog

  • Asked ChatGPT

    “What are the best pet accessory brands in New Zealand?”

    1. 1Puchi
    2. 28 Paws
    3. 3EzyDog
    4. 4Rogz

  • Asked ChatGPT

    “What's the best pet accessory brand in New Zealand for dogs and cats?”

    1. 1Puchi
    2. 28 Paws

  • Searched Google, AI Overview

    “best pet accessories”

    1. 1EzyDog

  • Searched Google, AI Overview

    “pet collars nz”

    1. 1EzyDog

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dogit or Puchi more popular in search?

This chart shows how often people search Google for Dogit and Puchi by name. Each line represents a brand's share of searches for all nine pet accessory brands we track, month by month, from searches in New Zealand.

Dogit and Puchi among pet accessory brands in New Zealand, by month

Share of searches by month for Puchi, Dogit. The figures are in the table below the chart.

View monthly share of searches table
MonthEzyDogKONGRogzPetmateSavicFerplastPuchiDogit8 Paws
Oct 202544.1%37.7%6.4%4.4%3.4%1.3%1.7%0.67%0.34%
Nov 202542.6%40.1%5.2%4.5%3.1%2.1%1%0.69%0.69%
Dec 202544.3%37.2%5.8%4.5%1.9%2.6%2.9%0.32%0.32%
Jan 202647.3%34.7%6.7%4.7%1.7%2.3%1.7%0.67%0.33%
Feb 202639.4%38.7%7.1%8.5%1.8%2.5%1.4%0.35%0.35%
Mar 202637.1%40.4%6%9.6%1.7%2.6%1.3%0.66%0.66%
Apr 202638.2%39.7%5.7%9.5%1.6%3.2%1.3%0.63%0.32%
May 202637%39.2%4.7%11%2.2%3.1%1.6%0.63%0.63%
Jun 202638.2%44.1%5.6%5.9%2.4%1.4%1.4%0.69%0.35%
Jul 202640%43%5.5%5.2%2.1%2.1%1.5%0.3%0.3%
Aug 202637.8%38.6%5%12.4%2.4%1.2%2.1%0.29%0.29%
Sep 202642.5%42.5%5.8%2.7%2.7%1.7%1%0.68%0.34%

How has the Dogit and Puchi comparison changed over the last 12 months?

3 findings
  • Puchi was ahead of Dogit in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dogit’s share of searches among pet accessory brands in New Zealand moved from 0.67% to 0.68%, and its estimated monthly branded searches held steady at 20.
  • Across the 12 months ending September 2026, Puchi’s share of searches among pet accessory brands in New Zealand moved from 1.7% to 1%, and its estimated monthly branded searches moved from 50 to 30.

How did search popularity change for New Zealand pet accessory brands in September 2026?

3 changes

  1. In September 2026, Ferplast overtook Puchi to rank 6th among pet accessory brands in New Zealand, with 1.7% of the searches.

  2. In September 2026, Puchi lost share of searches among pet accessory brands in New Zealand, from 2.1% to 1%.

  3. In September 2026, Dogit rose from 9th to 8th among pet accessory brands in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Dogit’s and Puchi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dogit

2 branded search terms

  • dogit
  • dogit water fountain

Puchi

1 branded search term

  • puchi

How the Brand Demand Index is measured

Other head-to-heads among pet accessory brands

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