djay vs Traktor:Which is more popular?
In September 2026, djay and Traktor were level in searches among DJ software in New Zealand, with an estimated 90 branded searches each, at 3.5% of the total each. When we asked ChatGPT and Google AI Overviews about DJ software, djay and Traktor each appeared in four of the five answers. djay was mentioned before Traktor in three out of five answers.
Who do people search for more?
djay and Traktor are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
djay, named ahead of Traktor in 3 of 5 answers
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Top DJ software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, djay and Traktor were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. djay was listed before Traktor in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Serato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
rekordbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
VirtualDJ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mixxx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- djay4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Traktor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Engine DJ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about DJ software
5 answers
Asked ChatGPT
“Which DJ software should I use in New Zealand?”
Asked ChatGPT
“What are the best DJ software brands in New Zealand?”
Asked ChatGPT
“What's the best DJ software in New Zealand for mixing music?”
Searched Google, AI Overview
“best dj software”
Searched Google, AI Overview
“dj mixing software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is djay or Traktor more popular in search?
This chart shows how often people search Google for djay and Traktor by name. Each line represents a brand's share of searches for all seven DJ software we track, month by month, from searches in New Zealand.
Share of searches by month for djay, Traktor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Serato | rekordbox | VirtualDJ | djay | Mixxx | Traktor | Engine DJ |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 33.9% | 16.3% | 4.7% | 3.7% | 5.8% | 1.7% |
| Nov 2025 | 43.9% | 29.7% | 13.2% | 3.7% | 3% | 4.7% | 1.7% |
| Dec 2025 | 34.2% | 34.2% | 16.4% | 3.8% | 3.8% | 5.8% | 1.7% |
| Jan 2026 | 41.4% | 31.8% | 12.4% | 3.5% | 2.9% | 5.4% | 2.5% |
| Feb 2026 | 37.6% | 33.1% | 14.7% | 4.1% | 3.4% | 5.3% | 1.9% |
| Mar 2026 | 41.3% | 31.7% | 12.4% | 4.4% | 4.4% | 4.4% | 1.3% |
| Apr 2026 | 35.5% | 35.5% | 13.8% | 5% | 3.9% | 5% | 1.4% |
| May 2026 | 43.2% | 29.2% | 13% | 4.7% | 3.7% | 3.7% | 2.7% |
| Jun 2026 | 37.9% | 33.3% | 14.8% | 4.2% | 3.4% | 4.2% | 2.3% |
| Jul 2026 | 53.5% | 24.1% | 10.7% | 3% | 2.3% | 4.7% | 1.7% |
| Aug 2026 | 53.5% | 24.8% | 11% | 3.1% | 3.1% | 3.1% | 1.4% |
| Sep 2026 | 38.8% | 34.1% | 15.1% | 3.5% | 3.5% | 3.5% | 1.6% |
How has the djay and Traktor comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: djay took it in May 2026, Traktor took it in July 2026.
- Across the 12 months ending September 2026, djay’s share of searches among DJ software in New Zealand moved from 4.7% to 3.5%, and its estimated monthly branded searches moved from 140 to 90.
- Across the 12 months ending September 2026, Traktor’s share of searches among DJ software in New Zealand moved from 5.8% to 3.5%, and its estimated monthly branded searches moved from 170 to 90.
How did search popularity change for New Zealand DJ software in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using djay’s and Traktor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among DJ software
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