Brandwave

Digital Influence vs Pure SEO:Which is more popular in New Zealand?

In October 2026, Digital Influence had more branded searches than Pure SEO among performance and digital marketing agencies in New Zealand. Digital Influence had about 320 branded searches, while Pure SEO had 210. Digital Influence made up 10.8% of all performance and digital marketing agency searches we track, and Pure SEO accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about performance and digital marketing agencies, neither Digital Influence nor Pure SEO appeared in any of the five answers.

Among performance and digital marketing agencies in New Zealand in October 2026

Who do people search for more?

Digital Influence, about 52% more searches than Pure SEO

Digital Influence 320 searchesPure SEO 210 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Digital Influence in 0 of 5Pure SEO in 0 of 5

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Top performance and digital marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Digital Influence nor Pure SEO showed up in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sprocket Digital1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Attention Seeker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PH Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Digital Influence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pure SEO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ridiculous Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Web Wonks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traction Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aro Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glasshouse Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about performance and digital marketing agencies

5 answers

  • Asked ChatGPT

    “Which performance digital marketing agency should I hire in New Zealand?”

    1. 1Sprocket Digital

  • Asked ChatGPT

    “What are the best performance digital marketing agencies in New Zealand?”

    1. Asked ChatGPT

      “What's the best performance digital marketing agency in New Zealand for more online leads?”

      1. Searched Google, AI Overview

        “digital marketing agency nz”

        1. Searched Google, AI Overview

          “growth marketing agency”

          Not named in any answer:

          Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

          Is Digital Influence or Pure SEO more popular in search?

          This chart shows how often people search Google for Digital Influence and Pure SEO by name. Each line represents a brand's share of searches for all 13 performance and digital marketing agencies we track, month by month, from searches in New Zealand.

          Digital Influence and Pure SEO among performance and digital marketing agencies in New Zealand, by month

          Share of searches by month for Digital Influence, Pure SEO. The figures are in the table below the chart.

          View monthly share of searches table
          MonthThe Attention SeekerSprocket DigitalPH DigitalDigital InfluencePure SEORidiculous DigitalWeb WonksTraction MarketingAro DigitalGlasshouse DigitalSEO WebsitesAuthentic DigitalAtlas Digital
          Nov 202525.6%8.4%12.6%8.4%12.6%4.5%7.8%2.3%4.5%4.5%2.3%3.6%2.9%
          Dec 202519.9%9.3%9.3%6.2%14.2%9.3%5.8%3.1%6.2%9.3%2.2%3.1%2.2%
          Jan 202620.8%11.7%9.5%7.7%11.7%5.1%9.1%1.8%7.7%7.7%2.6%2.6%2.2%
          Feb 202625.5%12%9.8%6.5%9.8%6.5%5.8%2.8%6.5%5.3%3.5%2.8%3.5%
          Mar 202625.5%8%8%8%8%4.3%12.3%3.5%5.3%4.3%6.6%2.3%3.7%
          Apr 202628.7%7.9%9.8%9.8%11.9%2.7%7.3%3.4%7.9%2.7%3.4%2.1%2.4%
          May 202632.2%10%10%10%10%2.3%6.1%2.8%3.6%5.4%2.3%2.8%2.6%
          Jun 202628.1%12.4%12.4%8.2%10.1%2.8%4.6%5.4%2.8%6.7%2.3%2.3%1.8%
          Jul 202618.7%13.8%11.3%11.3%11.3%4.9%5.7%3.2%3.9%4.9%3.9%3.9%3.2%
          Aug 202621.4%8.8%10.9%13.3%10.9%3.7%6.1%4.8%4.8%5.8%3.7%3.1%2.7%
          Sep 202618.8%11.8%11.8%11.8%9.6%6.3%5.9%7.7%2.6%4%3.7%3.3%2.9%
          Oct 202623.6%16.2%13.1%10.8%7.1%7.1%5.4%3.7%3%3%3%2.4%1.7%

          How has branded search for Digital Influence and Pure SEO changed in New Zealand over the last 12 months?

          3 findings

          How did search popularity change for New Zealand performance and digital marketing agencies in October 2026?

          3 changes

          1. In October 2026, Sprocket Digital overtook Digital Influence and PH Digital to rank 2nd among performance and digital marketing agencies in New Zealand, with 16.2% of the searches.

          2. In October 2026, Pure SEO lost share of searches among performance and digital marketing agencies in New Zealand, from 9.6% to 7.1%.

          3. In October 2026, Digital Influence lost share of searches among performance and digital marketing agencies in New Zealand, from 11.8% to 10.8%.

          How are Digital Influence’s and Pure SEO’s branded searches counted?

          2 search terms

          Brandwave collects information about searches that people make online using Digital Influence’s and Pure SEO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

          Digital Influence

          1 branded search term

          • digital influence

          Pure SEO

          1 branded search term

          • Pure Seo

          How the Brand Demand Index is measured

          Other head-to-heads among performance and digital marketing agencies

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