Brandwave

Digiprint Copy Centre vs Print People:Which is more popular in New Zealand?

In October 2026, Digiprint Copy Centre had more branded searches than Print People among Tauranga printing companies in New Zealand. Digiprint Copy Centre had about 110 branded searches, while Print People had 10. Digiprint Copy Centre made up 12.2% of all Tauranga printing company searches we track, and Print People accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about Tauranga printing companies, Print People appeared in three of the four answers and Digiprint Copy Centre in two. Digiprint Copy Centre was mentioned before Print People in two out of three answers.

Among Tauranga printing companies in New Zealand in October 2026

Who do people search for more?

Digiprint Copy Centre, about 11 searches for every 1 for Print People

Digiprint Copy Centre 110 searchesPrint People 10 searches

Who does AI mention more?

Print People, mentioned in 3 of 4 answers, Digiprint Copy Centre in 2

Print People in 3 of 4Digiprint Copy Centre in 2 of 4

Who does AI recommend more?

Digiprint Copy Centre, named ahead of Print People in 2 of 3 answers

Digiprint Copy Centre first in 2Print People first in 1

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Top Tauranga printing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Print People was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Digiprint Copy Centre was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Digiprint Copy Centre was listed before Print People in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pure Print1st
  2. Kale Print2nd
  3. A2Z Print Solutions3rd
  4. Print People4th
  5. Digiprint Copy Centre5th
  6. Marathon Visual Media–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kale Print3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pure Print3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • A2Z Print Solutions3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Print People3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Digiprint Copy Centre2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marathon Visual Media0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Tauranga printing companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Digiprint Copy Centre or Print People more popular in search?

This chart shows how often people search Google for Digiprint Copy Centre and Print People by name. Each line represents a brand's share of searches for all six Tauranga printing companies we track, month by month, from searches in New Zealand.

Digiprint Copy Centre and Print People among Tauranga printing companies in New Zealand, by month

Share of searches by month for Digiprint Copy Centre, Print People. The figures are in the table below the chart.

View monthly share of searches table
MonthKale PrintPure PrintDigiprint Copy CentreA2Z Print SolutionsMarathon Visual MediaPrint People
Nov 202547%33.7%12%4.8%1.2%1.2%
Dec 202541.3%38.1%11.1%6.3%3.2%0%
Jan 202648.5%28.8%10.6%10.6%1.5%0%
Feb 202651.3%31.6%9.2%5.3%2.6%0%
Mar 202650.5%29.5%10.5%7.4%2.1%0%
Apr 202650%31.3%10.4%5.2%2.1%1%
May 202659%26%6%7%2%0%
Jun 202651.6%28%9.7%7.5%3.2%0%
Jul 202654.5%29.5%8%5.7%1.1%1.1%
Aug 202652.7%28.6%9.9%5.5%3.3%0%
Sep 202653.9%24.7%12.4%7.9%1.1%0%
Oct 202653.3%26.7%12.2%5.6%1.1%1.1%

How has branded search for Digiprint Copy Centre and Print People changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Tauranga printing companies in October 2026?

2 changes
  1. In October 2026, Print People gained share of searches among Tauranga printing companies in New Zealand, from 0% to 1.1%.

  2. Estimated monthly branded searches for Digiprint Copy Centre in New Zealand rose 10% over 12 measured months, from 100 to 110 in October 2026.

How are Digiprint Copy Centre’s and Print People’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Digiprint Copy Centre’s and Print People’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Digiprint Copy Centre

2 branded search terms

  • digiprint copy centre
  • digiprint copy centre tauranga

Print People

1 branded search term

  • print people

How the Brand Demand Index is measured

Other head-to-heads among Tauranga printing companies

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