Brandwave

Digiprint Copy Centre vs Kale Print:Which is more popular in New Zealand?

In October 2026, Kale Print had more branded searches than Digiprint Copy Centre among Tauranga printing companies in New Zealand. Kale Print had about 480 branded searches, while Digiprint Copy Centre had 110. Kale Print made up 53.3% of all Tauranga printing company searches we track, and Digiprint Copy Centre accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about Tauranga printing companies, Kale Print appeared in three of the four answers and Digiprint Copy Centre in two. Kale Print was mentioned before Digiprint Copy Centre in every answer.

Among Tauranga printing companies in New Zealand in October 2026

Who do people search for more?

Kale Print, about 4 searches for every 1 for Digiprint Copy Centre

Kale Print 480 searchesDigiprint Copy Centre 110 searches

Who does AI mention more?

Kale Print, mentioned in 3 of 4 answers, Digiprint Copy Centre in 2

Kale Print in 3 of 4Digiprint Copy Centre in 2 of 4

Who does AI recommend more?

Kale Print, named ahead of Digiprint Copy Centre in every answer

Kale Print first in 3Digiprint Copy Centre never first

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Top Tauranga printing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kale Print was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Digiprint Copy Centre was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kale Print was listed before Digiprint Copy Centre in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pure Print1st
  2. Kale Print2nd
  3. A2Z Print Solutions3rd
  4. Print People4th
  5. Digiprint Copy Centre5th
  6. Marathon Visual Media–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kale Print3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pure Print3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • A2Z Print Solutions3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Print People3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Digiprint Copy Centre2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marathon Visual Media0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Tauranga printing companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Digiprint Copy Centre or Kale Print more popular in search?

This chart shows how often people search Google for Digiprint Copy Centre and Kale Print by name. Each line represents a brand's share of searches for all six Tauranga printing companies we track, month by month, from searches in New Zealand.

Digiprint Copy Centre and Kale Print among Tauranga printing companies in New Zealand, by month

Share of searches by month for Kale Print, Digiprint Copy Centre. The figures are in the table below the chart.

View monthly share of searches table
MonthKale PrintPure PrintDigiprint Copy CentreA2Z Print SolutionsMarathon Visual MediaPrint People
Nov 202547%33.7%12%4.8%1.2%1.2%
Dec 202541.3%38.1%11.1%6.3%3.2%0%
Jan 202648.5%28.8%10.6%10.6%1.5%0%
Feb 202651.3%31.6%9.2%5.3%2.6%0%
Mar 202650.5%29.5%10.5%7.4%2.1%0%
Apr 202650%31.3%10.4%5.2%2.1%1%
May 202659%26%6%7%2%0%
Jun 202651.6%28%9.7%7.5%3.2%0%
Jul 202654.5%29.5%8%5.7%1.1%1.1%
Aug 202652.7%28.6%9.9%5.5%3.3%0%
Sep 202653.9%24.7%12.4%7.9%1.1%0%
Oct 202653.3%26.7%12.2%5.6%1.1%1.1%

How has branded search for Digiprint Copy Centre and Kale Print changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Tauranga printing companies in October 2026?

2 changes
  1. In October 2026, Kale Print lost share of searches among Tauranga printing companies in New Zealand, from 53.9% to 53.3%.

  2. Estimated monthly branded searches for Digiprint Copy Centre in New Zealand rose 10% over 12 measured months, from 100 to 110 in October 2026.

How are Digiprint Copy Centre’s and Kale Print’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Digiprint Copy Centre’s and Kale Print’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Digiprint Copy Centre

2 branded search terms

  • digiprint copy centre
  • digiprint copy centre tauranga

Kale Print

2 branded search terms

  • kale print
  • kaleprint

How the Brand Demand Index is measured

Other head-to-heads among Tauranga printing companies

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