Dew & Company vs Wain & Naysmith:Which is more popular by branded search in New Zealand?
In August 2026, Wain & Naysmith had more branded searches than Dew & Company among blenheim law firms in New Zealand. Wain & Naysmith was estimated to have 230 branded searches compared to Dew & Company’s 40, and held a 3.2% Share of Search versus Dew & Company’s 0.56%.
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Which is more popular in search, Dew & Company or Wain & Naysmith?
Compare Blenheim law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wain & Naysmith, Dew & Company. The figures are in the table below the chart.
View monthly share of search table
| Month | Duncan Cotterill | Gascoigne Wicks | Hardy-Jones Clark | Wain & Naysmith | Lundons Law | Wisheart Macnab & Partners | Dew & Company |
|---|---|---|---|---|---|---|---|
| Oct 2025 | — | 28.6% | 22.1% | 22.1% | 12.9% | 11.4% | 2.9% |
| Nov 2025 | — | 29.5% | 24% | 20.9% | 16.3% | 6.2% | 3.1% |
| Dec 2025 | — | 30.6% | 24.8% | 24% | 11.6% | 7.4% | 1.7% |
| Jan 2026 | — | 25.4% | 30.3% | 22.1% | 12.3% | 5.7% | 4.1% |
| Feb 2026 | — | 30.6% | 25% | 24.3% | 12.5% | 4.9% | 2.8% |
| Mar 2026 | — | 32% | 22.9% | 23.5% | 14.4% | 4.6% | 2.6% |
| Apr 2026 | 81.1% | 5.8% | 4.9% | 4.3% | 2.5% | 0.83% | 0.56% |
| May 2026 | 82.4% | 5.9% | 4% | 3.9% | 2.3% | 0.81% | 0.67% |
| Jun 2026 | 78% | 7.1% | 4.5% | 5% | 3.3% | 1.8% | 0.3% |
| Jul 2026 | 78.2% | 8% | 4.3% | 4.9% | 2.8% | 1.1% | 0.63% |
| Aug 2026 | 83.9% | 5.2% | 4% | 3.2% | 2.1% | 0.99% | 0.56% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Dew & Company and Wain & Naysmith comparison changed over the last 12 months?
3 findings
- Wain & Naysmith was ahead of Dew & Company in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dew & Company’s estimated Share of Search among blenheim law firms in New Zealand moved from 2.9% to 0.56%, and its estimated monthly branded searches held steady at 40.
- Across the 11 months ending August 2026, Wain & Naysmith’s estimated Share of Search among blenheim law firms in New Zealand moved from 22.1% to 3.2%, and its estimated monthly branded searches moved from 310 to 230.
How did search popularity change for New Zealand blenheim law firms in August 2026?
1 change

In August 2026, Wain & Naysmith lost estimated Share of Search among blenheim law firms in New Zealand, from 4.9% to 3.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Dew & Company’s and Wain & Naysmith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dew & Company
2 branded search terms
- dew & company
- dew and company
Wain & Naysmith
3 branded search terms
- wain & naysmith
- wain and naysmith
- wain and naysmith blenheim

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