Deliciosa vs Malo:Which is more popular by branded search in New Zealand?
In August 2026, Malo had more branded searches than Deliciosa among havelock north restaurants in New Zealand. Malo was estimated to have 1.7K branded searches compared to Deliciosa’s 760, and held a 47.1% Share of Search versus Deliciosa’s 20.9%.
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Which is more popular in search, Deliciosa or Malo?
Compare Havelock North restaurants in New Zealand by measured brand search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Malo, Deliciosa. The figures are in the table below the chart.
View monthly share of search table
| Month | Malo | Piku | Deliciosa |
|---|---|---|---|
| Oct 2025 | 44.8% | 28.8% | 26.5% |
| Nov 2025 | 45.2% | 28.7% | 26.1% |
| Dec 2025 | 42.7% | 22.6% | 34.7% |
| Jan 2026 | 45.2% | 23.2% | 31.6% |
| Feb 2026 | 45.9% | 24.4% | 29.7% |
| Mar 2026 | 39.7% | 30.1% | 30.1% |
| Apr 2026 | 37.9% | 39.2% | 22.9% |
| May 2026 | 51.6% | 28.8% | 19.6% |
| Jun 2026 | 49% | 29.2% | 21.8% |
| Jul 2026 | 50.3% | 26.8% | 22.9% |
| Aug 2026 | 47.1% | 32% | 20.9% |
| Sep 2026 | — | — | — |
How has the Deliciosa and Malo comparison changed over the last 12 months?
3 findings
- Malo was ahead of Deliciosa in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Deliciosa’s estimated Share of Search among havelock north restaurants in New Zealand moved from 26.5% to 20.9%, and its estimated monthly branded searches moved from 1K to 760.
- Across the 11 months ending August 2026, Malo’s estimated Share of Search among havelock north restaurants in New Zealand moved from 44.8% to 47.1%, and its estimated monthly branded searches moved from 1.8K to 1.7K.
How did search popularity change for New Zealand havelock north restaurants in August 2026?
2 changes
In August 2026, Malo lost estimated Share of Search among havelock north restaurants in New Zealand, from 50.3% to 47.1%.
In August 2026, Deliciosa lost estimated Share of Search among havelock north restaurants in New Zealand, from 22.9% to 20.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Deliciosa’s and Malo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.