Brandwave

How popular isDeliciosa in search?

In August 2026, there were an estimated 760 branded searches for Deliciosa in New Zealand which is down 26.9% over the last 11 months. Deliciosa holds 20.9% estimated Share of Search among New Zealand havelock north restaurants and is ranked 3rd of 3 competitors for search popularity.

Share of Search, August 2026
  1. Malo47.1%
  2. Piku32%
  3. Deliciosa20.9%
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Which havelock north restaurants compete with Deliciosa?

Deliciosa against havelock north restaurants in New Zealand, by month

Share of Search by month for Malo, Piku, Deliciosa. The figures are in the table below the chart.

View monthly share of search table
MonthMaloPikuDeliciosa
Oct 202544.8%28.8%26.5%
Nov 202545.2%28.7%26.1%
Dec 202542.7%22.6%34.7%
Jan 202645.2%23.2%31.6%
Feb 202645.9%24.4%29.7%
Mar 202639.7%30.1%30.1%
Apr 202637.9%39.2%22.9%
May 202651.6%28.8%19.6%
Jun 202649%29.2%21.8%
Jul 202650.3%26.8%22.9%
Aug 202647.1%32%20.9%
Sep 2026———
  1. 1.Malo

    47.1%

    held 1st · 1.7K estimated branded searches · 0% vs prior month · -3.2 points

  2. 2.Piku

    32%

    held 2nd · 1.2K estimated branded searches · +27.5% vs prior month · +5.2 points

  3. 3.Deliciosa

    20.9%

    held 3rd · 760 estimated branded searches · -2.6% vs prior month · -2 points

Compare search popularity between Deliciosa and its closest rivals

How has branded search demand for Deliciosa changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Deliciosa in New Zealand fell from 1K to 760.
  • Across the 11 months ending August 2026, Deliciosa’s estimated Share of Search among havelock north restaurants in New Zealand decreased from 26.5% to 20.9%.
  • Across the 11 months ending August 2026, Deliciosa’s estimated Share of Search among havelock north restaurants in New Zealand peaked at 34.7% in December 2025 and was lowest at 19.6% in May 2026.

How did search popularity change for New Zealand havelock north restaurants in August 2026?

  1. In August 2026, Piku gained estimated Share of Search among havelock north restaurants in New Zealand, from 26.8% to 32%.

  2. In August 2026, Malo lost estimated Share of Search among havelock north restaurants in New Zealand, from 50.3% to 47.1%.

  3. In August 2026, Deliciosa lost estimated Share of Search among havelock north restaurants in New Zealand, from 22.9% to 20.9%.

How is Deliciosa measured?

Brandwave collects information about searches that people make online using Deliciosa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • deliciosa havelock north
  • deliciosa menu
  • deliciosa restaurant
  • deliciosa restaurant havelock north

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How the Brand Demand Index is measured

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Is Deliciosa your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.