How popular isMalo in search?
In August 2026, there were an estimated 1.7K branded searches for Malo in New Zealand which held steady over the last 11 months. Malo holds 47.1% estimated Share of Search among New Zealand havelock north restaurants and is ranked 1st of 3 competitors for search popularity.
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Which havelock north restaurants compete with Malo?
Share of Search by month for Malo, Piku, Deliciosa. The figures are in the table below the chart.
View monthly share of search table
| Month | Malo | Piku | Deliciosa |
|---|---|---|---|
| Oct 2025 | 44.8% | 28.8% | 26.5% |
| Nov 2025 | 45.2% | 28.7% | 26.1% |
| Dec 2025 | 42.7% | 22.6% | 34.7% |
| Jan 2026 | 45.2% | 23.2% | 31.6% |
| Feb 2026 | 45.9% | 24.4% | 29.7% |
| Mar 2026 | 39.7% | 30.1% | 30.1% |
| Apr 2026 | 37.9% | 39.2% | 22.9% |
| May 2026 | 51.6% | 28.8% | 19.6% |
| Jun 2026 | 49% | 29.2% | 21.8% |
| Jul 2026 | 50.3% | 26.8% | 22.9% |
| Aug 2026 | 47.1% | 32% | 20.9% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.1% | 1.7K | 0% | -3.2 points | |
| 2, held 2nd | 32% | 1.2K | +27.5% | +5.2 points | |
| 3, held 3rd | 20.9% | 760 | -2.6% | -2 points |
Compare search popularity between Malo and its closest rivals
How has branded search demand for Malo changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Malo in New Zealand held steady, from 1.8K to 1.7K.
- Across the 11 months ending August 2026, Malo’s estimated Share of Search among havelock north restaurants in New Zealand increased from 44.8% to 47.1%.
- Across the 11 months ending August 2026, Malo’s estimated Share of Search among havelock north restaurants in New Zealand peaked at 51.6% in May 2026 and was lowest at 37.9% in April 2026.
How did search popularity change for New Zealand havelock north restaurants in August 2026?
3 changes
In August 2026, Piku gained estimated Share of Search among havelock north restaurants in New Zealand, from 26.8% to 32%.
In August 2026, Malo lost estimated Share of Search among havelock north restaurants in New Zealand, from 50.3% to 47.1%.
In August 2026, Deliciosa lost estimated Share of Search among havelock north restaurants in New Zealand, from 22.9% to 20.9%.
How is Malo measured?
Brandwave collects information about searches that people make online using Malo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- malo havelock north
- malo havelock north menu
- malo restaurant
- malo restaurant havelock north
Do you work for Malo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Malo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.