Darktrace vs Palo Alto Networks:Which is more popular by branded search in New Zealand?
In August 2026, Palo Alto Networks had more branded searches than Darktrace among cybersecurity vendors in New Zealand. Palo Alto Networks was estimated to have 600 branded searches compared to Darktrace’s 130, and held a 16.3% Share of Search versus Darktrace’s 3.5%.
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Which is more popular in search, Darktrace or Palo Alto Networks?
Compare the cybersecurity vendors New Zealand organisations protect devices, networks and staff with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Palo Alto Networks, Darktrace. The figures are in the table below the chart.
View monthly share of search table
| Month | Fortinet | CrowdStrike | Palo Alto Networks | Sophos | Darktrace | Check Point |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 29.2% | 7.8% | 11.6% | 5.2% | 2.1% |
| Nov 2025 | 44.8% | 28.3% | 7.7% | 12.9% | 4.4% | 1.9% |
| Dec 2025 | 45.1% | 26.1% | 8.6% | 14.2% | 4.9% | 1.1% |
| Jan 2026 | 44.8% | 24.2% | 9.3% | 13.5% | 6% | 2.1% |
| Feb 2026 | 41.1% | 30% | 10.2% | 11.4% | 4.8% | 2.4% |
| Mar 2026 | 42.3% | 28.1% | 11.9% | 11.4% | 4% | 2.2% |
| Apr 2026 | 37.6% | 27.4% | 14% | 14.3% | 4.1% | 2.5% |
| May 2026 | 42.7% | 26.9% | 11.9% | 12.7% | 4% | 1.8% |
| Jun 2026 | 49.8% | 24.6% | 9.3% | 11.2% | 3.4% | 1.7% |
| Jul 2026 | 39.8% | 32.3% | 11.6% | 11.6% | 2.9% | 1.7% |
| Aug 2026 | 37.9% | 27.9% | 16.3% | 12.2% | 3.5% | 2.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Darktrace and Palo Alto Networks comparison changed over the last 12 months?
3 findings
- Palo Alto Networks was ahead of Darktrace in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Darktrace’s estimated Share of Search among cybersecurity vendors in New Zealand moved from 5.2% to 3.5%, and its estimated monthly branded searches moved from 200 to 130.
- Across the 11 months ending August 2026, Palo Alto Networks’ estimated Share of Search among cybersecurity vendors in New Zealand moved from 7.8% to 16.3%, and its estimated monthly branded searches moved from 300 to 600.
How did search popularity change for New Zealand cybersecurity vendors in August 2026?
2 changes
In August 2026, Palo Alto Networks gained estimated Share of Search among cybersecurity vendors in New Zealand, from 11.6% to 16.3%.
In August 2026, Darktrace gained estimated Share of Search among cybersecurity vendors in New Zealand, from 2.9% to 3.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Darktrace’s and Palo Alto Networks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Darktrace
5 branded search terms
- darktrace
- darktrace com
- darktrace cyber security
- darktrace nz
- darktrace security
Palo Alto Networks
13 branded search terms
- palo alto networks
- palo alto networks cyber security
- palo alto networks cybersecurity
- palo alto networks endpoint protection
- palo alto networks firewall
- palo alto networks globalprotect
- palo alto networks near me
- palo alto networks new zealand
- palo alto networks nz
- palo alto networks security
- paloaltonetworks
- paloaltonetworks com
- paloaltonetworks firewall
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