Brandwave

Dad's Pies vs Levain Artisan Bakery:Which is more popular in New Zealand?

In October 2026, Dad's Pies had more branded searches than Levain Artisan Bakery among pie brands in New Zealand. Dad's Pies had about 1,380 branded searches, while Levain Artisan Bakery had 170. Dad's Pies made up 14.8% of all pie brand searches we track, and Levain Artisan Bakery accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about pie brands, Dad's Pies and Levain Artisan Bakery each appeared in three of the five answers. Dad's Pies was mentioned before Levain Artisan Bakery in three out of four answers.

Among pie brands in New Zealand in October 2026

Who do people search for more?

Dad's Pies, about 8 searches for every 1 for Levain Artisan Bakery

Dad's Pies 1.4K searchesLevain Artisan Bakery 170 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Dad's Pies in 3 of 5Levain Artisan Bakery in 3 of 5

Who does AI recommend more?

Dad's Pies, named ahead of Levain Artisan Bakery in 3 of 4 answers

Dad's Pies first in 3Levain Artisan Bakery first in 1

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Top pie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dad's Pies was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Levain Artisan Bakery was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dad's Pies was listed before Levain Artisan Bakery in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dad's Pies1st
  2. Levain Artisan Bakery2nd
  3. Big Ben3rd
  4. Eurobake Espresso4th
  5. Jimmy's Pies5th
  6. Sheffield Pies–
  7. Mrs Mac's–
  8. Pukka Pies–
  9. Ponsonby Pies–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eurobake Espresso4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dad's Pies3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Levain Artisan Bakery3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Ben2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jimmy's Pies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sheffield Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mrs Mac's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pukka Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ponsonby Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pie brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dad's Pies or Levain Artisan Bakery more popular in search?

This chart shows how often people search Google for Dad's Pies and Levain Artisan Bakery by name. Each line represents a brand's share of searches for all nine pie brands we track, month by month, from searches in New Zealand.

Dad's Pies and Levain Artisan Bakery among pie brands in New Zealand, by month

Share of searches by month for Dad's Pies, Levain Artisan Bakery. The figures are in the table below the chart.

View monthly share of searches table
MonthBig BenDad's PiesSheffield PiesMrs Mac'sJimmy's PiesPukka PiesPonsonby PiesLevain Artisan BakeryEurobake Espresso
Nov 202553.8%18.8%11.2%6.6%2.9%2.9%2.4%1.2%0.11%
Dec 202547%17.3%12.4%7.8%4.9%5.9%2.6%1.7%0.37%
Jan 202645.8%18.1%13.9%7.9%4.3%6.3%2.8%0.75%0.21%
Feb 202649.1%17.4%13.3%6.2%3.3%7.4%2.1%1.1%0.1%
Mar 202647.6%17.3%11.2%7%6.2%6.2%2.8%1.5%0.17%
Apr 202645.5%16.3%15.2%6.8%5.7%6.8%2.5%1%0.28%
May 202649.5%15.3%11.7%7.5%4.4%5.3%2.3%3.5%0.36%
Jun 202655.4%15.7%8.1%7.4%5.5%3.6%2.4%1.6%0.28%
Jul 202642.9%22.5%14.3%7.1%6.4%3.5%2.3%0.63%0.45%
Aug 202639.5%13.3%8.6%5.3%3.9%3.2%1.4%19.1%5.8%
Sep 202654.1%15.5%9%6.3%4.4%3.5%2.3%3.5%1.3%
Oct 202651.4%14.8%13.9%6.6%5.1%3.4%2.3%1.8%0.54%

How has branded search for Dad's Pies and Levain Artisan Bakery changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Levain Artisan Bakery took it in August 2026, Dad's Pies took it in September 2026.
  • Across the 12 months ending October 2026, Dad's Pies’ share of searches among pie brands in New Zealand moved from 18.8% to 14.8%, and its estimated monthly branded searches moved from 1.7K to 1.4K.
  • Across the 12 months ending October 2026, Levain Artisan Bakery’s share of searches among pie brands in New Zealand moved from 1.2% to 1.8%, and its estimated monthly branded searches moved from 110 to 170.

How did search popularity change for New Zealand pie brands in October 2026?

2 changes

  1. In October 2026, Levain Artisan Bakery lost share of searches among pie brands in New Zealand, from 3.5% to 1.8%.

  2. In October 2026, Dad's Pies lost share of searches among pie brands in New Zealand, from 15.5% to 14.8%.

How are Dad's Pies’ and Levain Artisan Bakery’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Dad's Pies’ and Levain Artisan Bakery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dad's Pies

3 branded search terms

  • dads pies
  • dads pies silverdale
  • dadspies

Levain Artisan Bakery

1 branded search term

  • levain artisan bakery

How the Brand Demand Index is measured

Other head-to-heads among pie brands

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