Brandwave

Cutlers Real Estate vs DPM:Which is more popular?

In September 2026, DPM had more branded searches than Cutlers Real Estate among Dunedin property management companies in New Zealand. DPM had about 100 branded searches, while Cutlers Real Estate had 40. DPM made up 4.2% of all Dunedin property management company searches we track, and Cutlers Real Estate accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about Dunedin property management companies, Cutlers Real Estate appeared in three of the five answers and DPM in one. Cutlers Real Estate was mentioned before DPM in every answer that named either.

Among Dunedin property management companies in New Zealand in September 2026

Who do people search for more?

DPM, about 3 searches for every 1 for Cutlers Real Estate

DPM 100 searchesCutlers Real Estate 40 searches

Who does AI mention more?

Cutlers Real Estate, mentioned in 3 of 5 answers, DPM in 1

Cutlers Real Estate in 3 of 5DPM in 1 of 5

Who does AI recommend more?

Cutlers Real Estate, named ahead of DPM in 3 of 3 answers

Cutlers Real Estate first in 3DPM never first

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Top Dunedin property management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cutlers Real Estate was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DPM was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Cutlers Real Estate was listed before DPM in every answer that named either.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+2 more

See every answer about Dunedin property management companies

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cutlers Real Estate or DPM more popular in search?

This chart shows how often people search Google for Cutlers Real Estate and DPM by name. Each line represents a brand's share of searches for all 12 Dunedin property management companies we track, month by month, from searches in New Zealand.

Cutlers Real Estate and DPM among Dunedin property management companies in New Zealand, by month

Share of searches by month for DPM, Cutlers Real Estate. The figures are in the table below the chart.

View monthly share of searches table
MonthLJ HookerWolfbrook Property ManagementClick Property ManagementOtago FlatsDPMCallisto Property ManagementNZPS Property ManagementCutlers Real EstateAllegiance Property ManagementChapmans Property ManagementInspire Real EstateYour Property Management
Oct 202532.4%17.6%24.2%10.4%6%1.1%3.8%1.6%1.6%0.55%0.55%0%
Nov 202534.9%17.8%26%5.9%4.1%1.2%4.1%1.8%2.4%0.59%0.59%0.59%
Dec 202531.2%22.4%28%4.8%3.2%0.8%3.2%2.4%1.6%0.8%0.8%0.8%
Jan 202629.6%20.6%33.2%5%3.5%1.5%3.5%1%1%0.5%0.5%0%
Feb 202642.1%15.2%22.8%7%4.1%1.2%4.1%1.2%0.58%0.58%0.58%0.58%
Mar 202649.8%15.4%15.4%9%3.5%1%2%1.5%1%0.5%0.5%0.5%
Apr 202643.8%10%11.4%24.4%1.5%2%2%2.5%1%0.5%0.5%0.5%
May 202628.7%6.6%8.6%48.6%2%1.4%1.1%1.4%0.57%0.29%0.29%0.29%
Jun 202640.9%11.2%13%23.7%3.7%2.3%2.3%0.93%0.93%0.47%0.47%0%
Jul 202628.5%10.7%9.4%30.1%3.2%12.6%1.6%1.6%1.3%0.32%0.32%0.32%
Aug 202628.6%16.2%14%30.5%2.6%3.6%1.6%1.6%0.65%0.32%0%0.32%
Sep 202637.1%19.4%15.2%14.3%4.2%3%3%1.7%0.84%0.42%0.42%0.42%

How has the Cutlers Real Estate and DPM comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin property management companies in September 2026?

3 changes
  1. In September 2026, DPM overtook Callisto Property Management to rank 5th among Dunedin property management companies in New Zealand, with 4.2% of the searches.

  2. In September 2026, NZPS Property Management overtook Cutlers Real Estate to rank 7th among Dunedin property management companies in New Zealand, with 3% of the searches.

  3. Cutlers Real Estate’s share of searches among Dunedin property management companies in New Zealand has gained ground for 3 months in a row, from 0.93% to 1.7% in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Cutlers Real Estate’s and DPM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cutlers Real Estate

1 branded search term

  • cutlers real estate

DPM

4 branded search terms

  • dpm dunedin
  • dpm property management
  • dpm rentals
  • dpmgroup

How the Brand Demand Index is measured

Other head-to-heads among Dunedin property management companies

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