Brandwave

Cubase vs Reaper:Which is more popular in New Zealand?

In October 2026, Reaper had more branded searches than Cubase among digital audio workstations in New Zealand. Reaper had about 260 branded searches, while Cubase had 210. Reaper made up 0.81% of all digital audio workstation searches we track, and Cubase accounted for 0.65%. When we asked ChatGPT and Google AI Overviews about digital audio workstations, Reaper appeared in four of the five answers and Cubase in two. Reaper was mentioned before Cubase in every answer that named either.

Among digital audio workstations in New Zealand in October 2026

Who do people search for more?

Reaper, about 24% more searches than Cubase

Reaper 260 searchesCubase 210 searches

Who does AI mention more?

Reaper, mentioned in 4 of 5 answers, Cubase in 2

Reaper in 4 of 5Cubase in 2 of 5

Who does AI recommend more?

Reaper, named ahead of Cubase in 4 of 4 answers

Reaper first in 4Cubase never first

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Top digital audio workstations in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Reaper was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cubase was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Reaper was listed before Cubase in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ableton Live1st
  2. Logic Pro2nd
  3. FL Studio3rd
  4. Reaper4th
  5. Pro Tools5th
  6. GarageBand6th
  7. Cubase7th
  8. BandLab8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FL Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GarageBand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ableton Live5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Logic Pro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reaper4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pro Tools3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BandLab2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cubase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital audio workstations

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cubase or Reaper more popular in search?

This chart shows how often people search Google for Cubase and Reaper by name. Each line represents a brand's share of searches for all eight digital audio workstation brands we track, month by month, from searches in New Zealand.

Cubase and Reaper among digital audio workstations in New Zealand, by month

Share of searches by month for Reaper, Cubase. The figures are in the table below the chart.

View monthly share of searches table
MonthBandLabFL StudioGarageBandAbleton LiveLogic ProPro ToolsReaperCubase
Nov 202561.4%16.2%7.3%8.6%3.3%1.4%0.93%0.93%
Dec 202548.9%21.4%9.1%11.8%4.5%1.7%1.4%1.2%
Jan 202642.9%23.8%7%14.3%6.4%2.3%1.9%1.3%
Feb 202658.2%16.8%7.1%10.1%4.1%1.7%1.1%0.74%
Mar 202659.3%17.9%7.1%8.9%3.7%1.6%0.9%0.73%
Apr 202657.2%18.8%6.9%9.6%4%1.5%1.1%0.89%
May 202666.3%13.4%6.5%7.6%3.2%1.4%0.82%0.82%
Jun 202668%12.8%6.5%7%3%1.3%0.79%0.64%
Jul 202659.6%16.8%7.3%8.4%4%2%1.1%0.89%
Aug 202667.4%12.5%6.8%7.2%3.2%1.4%1%0.54%
Sep 202666.5%12.5%7.8%6.9%2.9%1.2%0.98%1.2%
Oct 202667.7%12.8%7.8%5.9%2.8%1.6%0.81%0.65%

How has branded search for Cubase and Reaper changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Cubase took it in September 2026, Reaper took it in October 2026.
  • Across the 12 months ending October 2026, Cubase’s share of searches among digital audio workstations in New Zealand moved from 0.93% to 0.65%, and its estimated monthly branded searches moved from 320 to 210.
  • Across the 12 months ending October 2026, Reaper’s share of searches among digital audio workstations in New Zealand moved from 0.93% to 0.81%, and its estimated monthly branded searches moved from 320 to 260.

How did search popularity change for New Zealand digital audio workstations in October 2026?

2 changes
  1. In October 2026, Cubase lost share of searches among digital audio workstations in New Zealand, from 1.2% to 0.65%.

  2. In October 2026, Reaper rose from 8th to 7th among digital audio workstations in New Zealand.

How are Cubase’s and Reaper’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cubase’s and Reaper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cubase

1 branded search term

  • cubase

Reaper

1 branded search term

  • reaper daw

How the Brand Demand Index is measured

Other head-to-heads among digital audio workstations

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