Digital audio workstations in New Zealand:Which are most popular?
In October 2026, BandLab was the most searched digital audio workstation brand in New Zealand, accounting for 67.7% of all searches among the eight brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, FL Studio, GarageBand, Ableton Live and Logic Pro showed up in every answer. Ableton Live was recommended most often, coming first in every response.
BandLabShare of searches 67.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
FL StudioShare of searches 12.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
GarageBandShare of searches 7.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 6th
Ableton LiveShare of searches 5.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Logic ProShare of searches 2.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top digital audio workstations in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, FL Studio, GarageBand, Ableton Live and Logic Pro appeared every time. Ableton Live was recommended most often, coming first in every answer. Logic Pro was second, and FL Studio was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ableton Live1st
Logic Pro2nd
FL Studio3rd
Reaper4th
Pro Tools5th
GarageBand6th
Cubase7th
BandLab8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
FL Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
GarageBand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ableton Live5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Logic Pro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Reaper4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pro Tools3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BandLab2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cubase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital audio workstations
5 answers
Asked ChatGPT
“Which digital audio workstation should I use in New Zealand?”
Asked ChatGPT
“What are the best digital audio workstations in New Zealand?”
Asked ChatGPT
“What's the best digital audio workstation in New Zealand for music production?”
Searched Google, AI Overview
“digital audio workstation”
Searched Google, AI Overview
“music production software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which digital audio workstations do people search for most?
This chart shows how often people search Google for each digital audio workstation brand by name. Each line represents a brand's share of searches for all eight digital audio workstation brands we track, month by month, from searches in New Zealand.
Share of searches by month for BandLab, FL Studio, GarageBand, Ableton Live, Logic Pro. The figures are in the table below the chart.
View monthly share of searches table
| Month | BandLab | FL Studio | GarageBand | Ableton Live | Logic Pro | Pro Tools | Reaper | Cubase |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 61.4% | 16.2% | 7.3% | 8.6% | 3.3% | 1.4% | 0.93% | 0.93% |
| Dec 2025 | 48.9% | 21.4% | 9.1% | 11.8% | 4.5% | 1.7% | 1.4% | 1.2% |
| Jan 2026 | 42.9% | 23.8% | 7% | 14.3% | 6.4% | 2.3% | 1.9% | 1.3% |
| Feb 2026 | 58.2% | 16.8% | 7.1% | 10.1% | 4.1% | 1.7% | 1.1% | 0.74% |
| Mar 2026 | 59.3% | 17.9% | 7.1% | 8.9% | 3.7% | 1.6% | 0.9% | 0.73% |
| Apr 2026 | 57.2% | 18.8% | 6.9% | 9.6% | 4% | 1.5% | 1.1% | 0.89% |
| May 2026 | 66.3% | 13.4% | 6.5% | 7.6% | 3.2% | 1.4% | 0.82% | 0.82% |
| Jun 2026 | 68% | 12.8% | 6.5% | 7% | 3% | 1.3% | 0.79% | 0.64% |
| Jul 2026 | 59.6% | 16.8% | 7.3% | 8.4% | 4% | 2% | 1.1% | 0.89% |
| Aug 2026 | 67.4% | 12.5% | 6.8% | 7.2% | 3.2% | 1.4% | 1% | 0.54% |
| Sep 2026 | 66.5% | 12.5% | 7.8% | 6.9% | 2.9% | 1.2% | 0.98% | 1.2% |
| Oct 2026 | 67.7% | 12.8% | 7.8% | 5.9% | 2.8% | 1.6% | 0.81% | 0.65% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.7% | 21.7K | -0.18% | +1.2 points | |
| 2, held 2nd | 12.8% | 4.1K | +0.98% | +0.4 points | |
| 3, held 3rd | 7.8% | 2.5K | -2.4% | 0 points | |
| 4, held 4th | 5.9% | 1.9K | -17.2% | -1.1 points | |
| 5, held 5th | 2.8% | 900 | -6.3% | -0.1 points | |
| 6, held 6th | 1.6% | 510 | +27.5% | +0.4 points | |
| 7, moved from 8th to 7th | 0.81% | 260 | -18.8% | -0.2 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.65% | 210 | -46.2% | -0.5 pointsmoved from 7th to 8th |
1.
BandLab67.7%
Held 1st. 21.7K estimated branded searches, -0.18% vs prior month. Share +1.2 points.
12.8%
Held 2nd. 4.1K estimated branded searches, +0.98% vs prior month. Share +0.4 points.
7.8%
Held 3rd. 2.5K estimated branded searches, -2.4% vs prior month. Share 0 points.
5.9%
Held 4th. 1.9K estimated branded searches, -17.2% vs prior month. Share -1.1 points.
2.8%
Held 5th. 900 estimated branded searches, -6.3% vs prior month. Share -0.1 points.
1.6%
Held 6th. 510 estimated branded searches, +27.5% vs prior month. Share +0.4 points.
7.
Reaper0.81%
Moved from 8th to 7th. 260 estimated branded searches, -18.8% vs prior month. Share -0.2 points.
8.
Cubase0.65%
Moved from 7th to 8th. 210 estimated branded searches, -46.2% vs prior month. Share -0.5 points.
Which brand is most popular in search among digital audio workstations in New Zealand?
8 brands
In October 2026, BandLab was the most searched among digital audio workstation brands in New Zealand, with an estimated 21.7K branded searches, 67.7% of all searches for the eight tracked by the Brandwave Brand Demand Index. FL Studio is in 2nd place, 54.9 percentage points behind at 12.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 61.4% → 67.7% | 68%Jun 2026 | 42.9%Jan 2026 | 1st | |
| 16.2% → 12.8% | 23.8%Jan 2026 | 12.5%Sep 2026 | 2nd | |
| 7.3% → 7.8% | 9.1%Dec 2025 | 6.5%Jun 2026 | 4th → 3rd | |
| 8.6% → 5.9% | 14.3%Jan 2026 | 5.9%Oct 2026 | 3rd → 4th | |
| 3.3% → 2.8% | 6.4%Jan 2026 | 2.8%Oct 2026 | 5th | |
| 1.4% → 1.6% | 2.3%Jan 2026 | 1.2%Sep 2026 | 6th | |
| 0.93% → 0.81% | 1.9%Jan 2026 | 0.79%Jun 2026 | 8th → 7th | |
| 0.93% → 0.65% | 1.3%Jan 2026 | 0.54%Aug 2026 | 7th → 8th |
Each finding as a sentence
- Across the 12 months ending October 2026, BandLab’s share of searches among digital audio workstations in New Zealand increased from 61.4% to 67.7%.
- Across the 12 months ending October 2026, FL Studio’s share of searches among digital audio workstations in New Zealand decreased from 16.2% to 12.8%.
- Across the 12 months ending October 2026, Ableton Live’s share of searches among digital audio workstations in New Zealand decreased from 8.6% to 5.9%.
- Across the 12 months ending October 2026, Logic Pro’s share of searches among digital audio workstations in New Zealand decreased from 3.3% to 2.8%.
- Across the 12 months ending October 2026, BandLab’s share of searches among digital audio workstations in New Zealand peaked at 68% in June 2026 and was lowest at 42.9% in January 2026.
- Across the 12 months ending October 2026, FL Studio’s share of searches among digital audio workstations in New Zealand peaked at 23.8% in January 2026 and was lowest at 12.5% in September 2026.
- Across the 12 months ending October 2026, GarageBand’s share of searches among digital audio workstations in New Zealand peaked at 9.1% in December 2025 and was lowest at 6.5% in June 2026.
- Across the 12 months ending October 2026, Ableton Live’s share of searches among digital audio workstations in New Zealand peaked at 14.3% in January 2026 and was lowest at 5.9% in October 2026.
- Across the 12 months ending October 2026, Logic Pro’s share of searches among digital audio workstations in New Zealand peaked at 6.4% in January 2026 and was lowest at 2.8% in October 2026.
- Across the 12 months ending October 2026, Pro Tools’ share of searches among digital audio workstations in New Zealand peaked at 2.3% in January 2026 and was lowest at 1.2% in September 2026.
- Across the 12 months ending October 2026, Reaper’s share of searches among digital audio workstations in New Zealand peaked at 1.9% in January 2026 and was lowest at 0.79% in June 2026.
- Across the 12 months ending October 2026, GarageBand rose from 4th to 3rd among digital audio workstations in New Zealand.
- Across the 12 months ending October 2026, Ableton Live fell from 3rd to 4th among digital audio workstations in New Zealand.
- Across the 12 months ending October 2026, Reaper rose from 8th to 7th among digital audio workstations in New Zealand.
- Across the 12 months ending October 2026, Cubase fell from 7th to 8th among digital audio workstations in New Zealand.
- Across the 12 months ending October 2026, Pro Tools held steady: its share of searches among digital audio workstations in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand digital audio workstations in October 2026?
6 changes

In October 2026, BandLab gained share of searches among digital audio workstations in New Zealand, from 66.5% to 67.7%.

In October 2026, Ableton Live lost share of searches among digital audio workstations in New Zealand, from 6.9% to 5.9%.

In October 2026, Cubase lost share of searches among digital audio workstations in New Zealand, from 1.2% to 0.65%.

Logic Pro’s share of searches among digital audio workstations in New Zealand has lost ground for 3 months in a row, from 4% to 2.8% in October 2026.

In October 2026, Reaper rose from 8th to 7th among digital audio workstations in New Zealand.

Estimated monthly branded searches for FL Studio in New Zealand fell 26.2% over 12 measured months, from 5.6K to 4.1K in October 2026.
How are branded searches counted for digital audio workstations?
53 search terms
Each brand's share of searches among digital audio workstations comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
BandLab
11 branded search terms
- bandlab
- bandlab app
- bandlab beats
- bandlab daw
- bandlab education
- bandlab for education
- bandlab master
- bandlab music production
- cakewalk by bandlab
- edu bandlab
- education bandlab
FL Studio
11 branded search terms
- fl studio
- fl studio beats
- fl studio daw
- fl studio mobile
- fl studio web
- flstudio
- flstudio beats
- flstudio daw
- flstudio mac
- fruity loops
- plugin fl studio
GarageBand
6 branded search terms
- garageband
- garageband android
- garageband beats
- garageband daw
- garageband mac
- garageband music production
Ableton Live
11 branded search terms
- ableton
- ableton 12
- ableton intro
- ableton l
- ableton learning music
- ableton lite
- ableton live daw
- ableton live lite
- ableton live suite
- ableton music software
- ableton push
Logic Pro
7 branded search terms
- logic pro
- logic pro beats
- logic pro daw
- logic pro mac
- logic pro windows
- logic pro x
- logicpro
Pro Tools
5 branded search terms
- avid pro tools
- pro tools
- pro tools daw
- protools
- protools daw
Reaper
1 branded search term
- reaper daw
Cubase
1 branded search term
- cubase
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