How popular isPro Tools?
In October 2026, people searched for Pro Tools by name about 510 times in New Zealand, an 8.5% increase from the previous year. These searches made up 1.6% of all New Zealand digital audio workstation searches, placing Pro Tools sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about digital audio workstations, Pro Tools appeared in three of the five answers and was the fifth most recommended of the eight.
Pro Tools is the sixth most searched of 8 competitors and the fifth most recommended in the AI answers we collected.
BandLabShare of searches 67.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
FL StudioShare of searches 12.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
GarageBandShare of searches 7.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 6th
Ableton LiveShare of searches 5.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Pro ToolsShare of searches 1.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top digital audio workstations in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pro Tools was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Pro Tools is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Ableton Live1st
- Logic Pro2nd
- FL Studio3rd
Reaper4th- Pro Tools5th
- GarageBand6th
Cubase7th- BandLab8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- FL Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GarageBand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ableton Live5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Logic Pro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Reaper4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pro Tools3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- BandLab2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cubase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital audio workstations
5 answers
Asked ChatGPT
“Which digital audio workstation should I use in New Zealand?”
Asked ChatGPT
“What are the best digital audio workstations in New Zealand?”
Asked ChatGPT
“What's the best digital audio workstation in New Zealand for music production?”
Searched Google, AI Overview
“digital audio workstation”
Searched Google, AI Overview
“music production software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Pro Tools compared with other New Zealand digital audio workstations?
Share of searches by month for BandLab, FL Studio, GarageBand, Ableton Live, Logic Pro, Pro Tools. The figures are in the table below the chart.
View monthly share of searches table
| Month | BandLab | FL Studio | GarageBand | Ableton Live | Logic Pro | Pro Tools | Reaper | Cubase |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 61.4% | 16.2% | 7.3% | 8.6% | 3.3% | 1.4% | 0.93% | 0.93% |
| Dec 2025 | 48.9% | 21.4% | 9.1% | 11.8% | 4.5% | 1.7% | 1.4% | 1.2% |
| Jan 2026 | 42.9% | 23.8% | 7% | 14.3% | 6.4% | 2.3% | 1.9% | 1.3% |
| Feb 2026 | 58.2% | 16.8% | 7.1% | 10.1% | 4.1% | 1.7% | 1.1% | 0.74% |
| Mar 2026 | 59.3% | 17.9% | 7.1% | 8.9% | 3.7% | 1.6% | 0.9% | 0.73% |
| Apr 2026 | 57.2% | 18.8% | 6.9% | 9.6% | 4% | 1.5% | 1.1% | 0.89% |
| May 2026 | 66.3% | 13.4% | 6.5% | 7.6% | 3.2% | 1.4% | 0.82% | 0.82% |
| Jun 2026 | 68% | 12.8% | 6.5% | 7% | 3% | 1.3% | 0.79% | 0.64% |
| Jul 2026 | 59.6% | 16.8% | 7.3% | 8.4% | 4% | 2% | 1.1% | 0.89% |
| Aug 2026 | 67.4% | 12.5% | 6.8% | 7.2% | 3.2% | 1.4% | 1% | 0.54% |
| Sep 2026 | 66.5% | 12.5% | 7.8% | 6.9% | 2.9% | 1.2% | 0.98% | 1.2% |
| Oct 2026 | 67.7% | 12.8% | 7.8% | 5.9% | 2.8% | 1.6% | 0.81% | 0.65% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.7% | 21.7K | -0.18% | +1.2 points | |
| 2, held 2nd | 12.8% | 4.1K | +0.98% | +0.4 points | |
| 3, held 3rd | 7.8% | 2.5K | -2.4% | 0 points | |
| 4, held 4th | 5.9% | 1.9K | -17.2% | -1.1 points | |
| 5, held 5th | 2.8% | 900 | -6.3% | -0.1 points | |
| 6, held 6th | 1.6% | 510 | +27.5% | +0.4 points | |
| 7, moved from 8th to 7th | 0.81% | 260 | -18.8% | -0.2 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.65% | 210 | -46.2% | -0.5 pointsmoved from 7th to 8th |
1.
BandLab67.7%
Held 1st. 21.7K estimated branded searches, -0.18% vs prior month. Share +1.2 points.
12.8%
Held 2nd. 4.1K estimated branded searches, +0.98% vs prior month. Share +0.4 points.
7.8%
Held 3rd. 2.5K estimated branded searches, -2.4% vs prior month. Share 0 points.
5.9%
Held 4th. 1.9K estimated branded searches, -17.2% vs prior month. Share -1.1 points.
2.8%
Held 5th. 900 estimated branded searches, -6.3% vs prior month. Share -0.1 points.
1.6%
Held 6th. 510 estimated branded searches, +27.5% vs prior month. Share +0.4 points.
7.
Reaper0.81%
Moved from 8th to 7th. 260 estimated branded searches, -18.8% vs prior month. Share -0.2 points.
8.
Cubase0.65%
Moved from 7th to 8th. 210 estimated branded searches, -46.2% vs prior month. Share -0.5 points.
Compare popularity between Pro Tools and its closest rivals
Every comparison with Pro Tools
7 comparisons
How has branded search demand for Pro Tools changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Pro Tools in New Zealand rose from 470 to 510.
- Across the 12 months ending October 2026, Pro Tools’ share of searches among digital audio workstations in New Zealand peaked at 2.3% in January 2026 and was lowest at 1.2% in September 2026.
How did search popularity change for New Zealand digital audio workstations in October 2026?
6 changes
In October 2026, BandLab gained share of searches among digital audio workstations in New Zealand, from 66.5% to 67.7%.
In October 2026, Ableton Live lost share of searches among digital audio workstations in New Zealand, from 6.9% to 5.9%.
In October 2026, Cubase lost share of searches among digital audio workstations in New Zealand, from 1.2% to 0.65%.
Logic Pro’s share of searches among digital audio workstations in New Zealand has lost ground for 3 months in a row, from 4% to 2.8% in October 2026.
In October 2026, Reaper rose from 8th to 7th among digital audio workstations in New Zealand.
Estimated monthly branded searches for FL Studio in New Zealand fell 26.2% over 12 measured months, from 5.6K to 4.1K in October 2026.
How are Pro Tools’ branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Pro Tools’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- avid pro tools
- pro tools
- pro tools daw
- protools
- protools daw
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