CrowdStrike vs Darktrace:Which is more popular by branded search in New Zealand?
In August 2026, CrowdStrike had more branded searches than Darktrace among cybersecurity vendors in New Zealand. CrowdStrike was estimated to have 1K branded searches compared to Darktrace’s 130, and held a 27.9% Share of Search versus Darktrace’s 3.5%.
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Which is more popular in search, CrowdStrike or Darktrace?
Compare the cybersecurity vendors New Zealand organisations protect devices, networks and staff with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CrowdStrike, Darktrace. The figures are in the table below the chart.
View monthly share of search table
| Month | Fortinet | CrowdStrike | Palo Alto Networks | Sophos | Darktrace | Check Point |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 29.2% | 7.8% | 11.6% | 5.2% | 2.1% |
| Nov 2025 | 44.8% | 28.3% | 7.7% | 12.9% | 4.4% | 1.9% |
| Dec 2025 | 45.1% | 26.1% | 8.6% | 14.2% | 4.9% | 1.1% |
| Jan 2026 | 44.8% | 24.2% | 9.3% | 13.5% | 6% | 2.1% |
| Feb 2026 | 41.1% | 30% | 10.2% | 11.4% | 4.8% | 2.4% |
| Mar 2026 | 42.3% | 28.1% | 11.9% | 11.4% | 4% | 2.2% |
| Apr 2026 | 37.6% | 27.4% | 14% | 14.3% | 4.1% | 2.5% |
| May 2026 | 42.7% | 26.9% | 11.9% | 12.7% | 4% | 1.8% |
| Jun 2026 | 49.8% | 24.6% | 9.3% | 11.2% | 3.4% | 1.7% |
| Jul 2026 | 39.8% | 32.3% | 11.6% | 11.6% | 2.9% | 1.7% |
| Aug 2026 | 37.9% | 27.9% | 16.3% | 12.2% | 3.5% | 2.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the CrowdStrike and Darktrace comparison changed over the last 12 months?
3 findings
- CrowdStrike was ahead of Darktrace in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CrowdStrike’s estimated Share of Search among cybersecurity vendors in New Zealand moved from 29.2% to 27.9%, and its estimated monthly branded searches moved from 1.1K to 1K.
- Across the 11 months ending August 2026, Darktrace’s estimated Share of Search among cybersecurity vendors in New Zealand moved from 5.2% to 3.5%, and its estimated monthly branded searches moved from 200 to 130.
How did search popularity change for New Zealand cybersecurity vendors in August 2026?
2 changes
In August 2026, Darktrace gained estimated Share of Search among cybersecurity vendors in New Zealand, from 2.9% to 3.5%.
In August 2026, CrowdStrike lost estimated Share of Search among cybersecurity vendors in New Zealand, from 32.3% to 27.9%.
How each brand is measured
Brandwave collects information about searches that people make online using CrowdStrike’s and Darktrace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CrowdStrike
10 branded search terms
- crowdstrike
- crowdstrike com
- crowdstrike endpoint protection
- crowdstrike falcon
- crowdstrike firewall
- crowdstrike near me
- crowdstrike new zealand
- crowdstrike nz
- crowdstrike online
- crowdstrike security
Darktrace
5 branded search terms
- darktrace
- darktrace com
- darktrace cyber security
- darktrace nz
- darktrace security
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