Brandwave

Cremer Lifts vs TK Elevator:Which is more popular?

In September 2026, Cremer Lifts had more branded searches than TK Elevator among lifts and elevators in New Zealand. Cremer Lifts had about 170 branded searches, while TK Elevator had 40. Cremer Lifts made up 21.5% of all lifts and elevator searches we track, and TK Elevator accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about lifts and elevators, Cremer Lifts and TK Elevator each appeared in three of the five answers. Cremer Lifts and TK Elevator were each mentioned first in two of the four answers that named either.

Among lifts and elevators in New Zealand in September 2026

Who do people search for more?

Cremer Lifts, about 4 searches for every 1 for TK Elevator

Cremer Lifts 170 searchesTK Elevator 40 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Cremer Lifts in 3 of 5TK Elevator in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Cremer Lifts first in 2TK Elevator first in 2

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Top lifts and elevators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cremer Lifts was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. TK Elevator was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Cremer Lifts and TK Elevator were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vestner1st
  2. KONE2nd
  3. Schindler3rd
  4. Otis4th
  5. Cremer Lifts5th
  6. Powerglide Elevators6th
  7. TK Elevator7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schindler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Otis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KONE4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cremer Lifts3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vestner3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TK Elevator3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Powerglide Elevators2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about lifts and elevators

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cremer Lifts or TK Elevator more popular in search?

This chart shows how often people search Google for Cremer Lifts and TK Elevator by name. Each line represents a brand's share of searches for all seven lifts and elevators we track, month by month, from searches in New Zealand.

Cremer Lifts and TK Elevator among lifts and elevators in New Zealand, by month

Share of searches by month for Cremer Lifts, TK Elevator. The figures are in the table below the chart.

View monthly share of searches table
MonthPowerglide ElevatorsCremer LiftsOtisKONEVestnerSchindlerTK Elevator
Oct 202536.4%18.2%14.3%9.1%11.7%6.5%3.9%
Nov 202540.7%17.3%17.3%8.6%11.1%2.5%2.5%
Dec 202529.1%25.5%20%5.5%12.7%5.5%1.8%
Jan 202636.7%26.6%13.9%6.3%11.4%3.8%1.3%
Feb 202631.9%27.7%14.9%7.4%11.7%4.3%2.1%
Mar 202634.1%23.9%12.5%8%10.2%5.7%5.7%
Apr 202633.8%23%12.2%9.5%12.2%5.4%4.1%
May 202635.3%24.7%10.6%8.2%10.6%5.9%4.7%
Jun 202635.4%25.6%8.5%8.5%11%6.1%4.9%
Jul 202640.3%22.1%11.7%6.5%9.1%5.2%5.2%
Aug 202638%21.5%11.4%8.9%11.4%6.3%2.5%
Sep 202639.2%21.5%11.4%8.9%8.9%5.1%5.1%

How has the Cremer Lifts and TK Elevator comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand lifts and elevators in September 2026?

2 changes
  1. In September 2026, TK Elevator gained share of searches among lifts and elevators in New Zealand, from 2.5% to 5.1%.

  2. Estimated monthly branded searches for Cremer Lifts in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cremer Lifts’ and TK Elevator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cremer Lifts

1 branded search term

  • cremer lifts

TK Elevator

1 branded search term

  • tk elevator

How the Brand Demand Index is measured

Other head-to-heads among lifts and elevators

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