Brandwave

Corporate Traveller vs Gilpin Travel:Which is more popular in New Zealand?

In October 2026, Corporate Traveller had more branded searches than Gilpin Travel among corporate travel management companies in New Zealand. Corporate Traveller had about 720 branded searches, while Gilpin Travel had 70. Corporate Traveller made up 25.8% of all corporate travel management company searches we track, and Gilpin Travel accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about corporate travel management companies, Corporate Traveller appeared in all four answers and Gilpin Travel in three. Corporate Traveller was mentioned before Gilpin Travel in every answer.

Among corporate travel management companies in New Zealand in October 2026

Who do people search for more?

Corporate Traveller, about 10 searches for every 1 for Gilpin Travel

Corporate Traveller 720 searchesGilpin Travel 70 searches

Who does AI mention more?

Corporate Traveller, mentioned in every answer we collected

Corporate Traveller in 4 of 4Gilpin Travel in 3 of 4

Who does AI recommend more?

Corporate Traveller, named ahead of Gilpin Travel in every answer

Corporate Traveller first in 4Gilpin Travel never first

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Top corporate travel management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Corporate Traveller appeared in all four answers. Gilpin Travel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Corporate Traveller was listed before Gilpin Travel in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Corporate Traveller1st
  2. FCM Travel2nd
  3. Orbit World Travel3rd
  4. Tandem Travel4th
  5. American Express Global Business Travel5th
  6. Gilpin Travel6th
  7. ATPI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Corporate Traveller4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • FCM Travel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Orbit World Travel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gilpin Travel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tandem Travel2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • American Express Global Business Travel1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ATPI0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about corporate travel management companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Corporate Traveller or Gilpin Travel more popular in search?

This chart shows how often people search Google for Corporate Traveller and Gilpin Travel by name. Each line represents a brand's share of searches for all seven corporate travel management companies we track, month by month, from searches in New Zealand.

Corporate Traveller and Gilpin Travel among corporate travel management companies in New Zealand, by month

Share of searches by month for Corporate Traveller, Gilpin Travel. The figures are in the table below the chart.

View monthly share of searches table
MonthOrbit World TravelCorporate TravellerTandem TravelFCM TravelATPIGilpin TravelAmerican Express Global Business Travel
Nov 202524.4%27.8%27.1%15.8%1.5%1.9%1.5%
Dec 202524.8%29.1%23.6%15.8%2.4%2.4%1.8%
Jan 202622.9%28.6%28.1%13.8%2.4%2.4%1.9%
Feb 202623.3%31.9%25.8%14.7%1.8%1.8%0.72%
Mar 202626.1%28.7%23.5%16%2.3%1.6%2%
Apr 202626.7%31%20.7%14.7%3.4%1.7%1.7%
May 202619%33.5%22.4%19.4%1.5%1.9%2.3%
Jun 202623%31.4%25.4%14.8%1.4%1.8%2.1%
Jul 202633.9%25.4%20.8%14.5%2.1%1.4%1.8%
Aug 202623.5%30.4%24.6%17.1%1.4%1.7%1.4%
Sep 202623.6%31.9%21.4%18.1%1.1%1.8%2.2%
Oct 202628.7%25.8%21.1%17.6%2.9%2.5%1.4%

How has branded search for Corporate Traveller and Gilpin Travel changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand corporate travel management companies in October 2026?

4 changes

  1. In October 2026, Orbit World Travel overtook Corporate Traveller to become the leader among corporate travel management companies in New Zealand, with 28.7% of the searches.

  2. In October 2026, ATPI overtook American Express Global Business Travel and Gilpin Travel to rank 5th among corporate travel management companies in New Zealand, with 2.9% of the searches.

  3. In October 2026, Gilpin Travel gained share of searches among corporate travel management companies in New Zealand, from 1.8% to 2.5%.

  4. In October 2026, Corporate Traveller lost share of searches among corporate travel management companies in New Zealand, from 31.9% to 25.8%.

How are Corporate Traveller’s and Gilpin Travel’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Corporate Traveller’s and Gilpin Travel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Corporate Traveller

4 branded search terms

  • corporate traveller
  • corporatetraveller
  • the corporate traveller
  • your corporate traveller

Gilpin Travel

1 branded search term

  • gilpin travel

How the Brand Demand Index is measured

Other head-to-heads among corporate travel management companies

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