Coombe Smith vs PKF:Which is more popular?
In September 2026, PKF had more branded searches than Coombe Smith among Hamilton accounting firms in New Zealand. PKF had about 170 branded searches, while Coombe Smith had 10. PKF made up 40.5% of all Hamilton accounting firm searches we track, and Coombe Smith accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about Hamilton accounting firms, Coombe Smith and PKF each appeared in two of the three answers. Coombe Smith was mentioned before PKF in every answer that named either.
Who do people search for more?
PKF, about 17 searches for every 1 for Coombe Smith
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Coombe Smith, named ahead of PKF in 2 of 2 answers
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Top Hamilton accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Coombe Smith and PKF were each mentioned in two out of three: in two of the three ChatGPT answers. Coombe Smith was listed before PKF in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SBA3 of 3Named in 3 of 3 ChatGPT answers- Maisey Harris & Co3 of 3Named in 3 of 3 ChatGPT answers
- Slater Chartered Accountants3 of 3Named in 3 of 3 ChatGPT answers
- PKF2 of 3Named in 2 of 3 ChatGPT answers
- Coombe Smith2 of 3Named in 2 of 3 ChatGPT answers
Auctus1 of 3Named in 1 of 3 ChatGPT answers
Hayward & Co0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hamilton accounting firms
3 answers
Asked ChatGPT
“Which accounting firm should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Hamilton, New Zealand for a small business?”
Searched Google, AI Overview
“accountants hamilton nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“small business accountant hamilton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Coombe Smith or PKF more popular in search?
This chart shows how often people search Google for Coombe Smith and PKF by name. Each line represents a brand's share of searches for all seven Hamilton accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for PKF, Coombe Smith. The figures are in the table below the chart.
View monthly share of searches table
| Month | PKF | SBA | Maisey Harris & Co | Auctus | Hayward & Co | Coombe Smith | Slater Chartered Accountants |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 17.8% | 15.6% | 11.1% | 4.4% | 2.2% | 2.2% |
| Nov 2025 | 51.2% | 17.1% | 17.1% | 7.3% | 4.9% | 0% | 2.4% |
| Dec 2025 | 60.7% | 10.7% | 10.7% | 10.7% | 3.6% | 0% | 3.6% |
| Jan 2026 | 50% | 14.7% | 11.8% | 11.8% | 5.9% | 2.9% | 2.9% |
| Feb 2026 | 60.5% | 9.3% | 11.6% | 9.3% | 4.7% | 2.3% | 2.3% |
| Mar 2026 | 52.5% | 9.8% | 11.5% | 18% | 3.3% | 1.6% | 3.3% |
| Apr 2026 | 53.1% | 8.2% | 22.4% | 8.2% | 4.1% | 2% | 2% |
| May 2026 | 56.5% | 8.7% | 15.2% | 6.5% | 4.3% | 2.2% | 6.5% |
| Jun 2026 | 57.8% | 13.3% | 15.6% | 6.7% | 2.2% | 2.2% | 2.2% |
| Jul 2026 | 52.5% | 15% | 17.5% | 7.5% | 2.5% | 2.5% | 2.5% |
| Aug 2026 | 30.9% | 16.4% | 16.4% | 25.5% | 5.5% | 1.8% | 3.6% |
| Sep 2026 | 40.5% | 19% | 16.7% | 14.3% | 4.8% | 2.4% | 2.4% |
How has the Coombe Smith and PKF comparison changed over the last 12 months?
3 findings
- PKF was ahead of Coombe Smith in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coombe Smith’s share of searches among Hamilton accounting firms in New Zealand moved from 2.2% to 2.4%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, PKF’s share of searches among Hamilton accounting firms in New Zealand moved from 46.7% to 40.5%, and its estimated monthly branded searches moved from 210 to 170.
How did search popularity change for New Zealand Hamilton accounting firms in September 2026?
2 changes
In September 2026, Coombe Smith overtook Slater Chartered Accountants to rank 6th among Hamilton accounting firms in New Zealand, with 2.4% of the searches.
In September 2026, PKF gained share of searches among Hamilton accounting firms in New Zealand, from 30.9% to 40.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Coombe Smith’s and PKF’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coombe Smith
1 branded search term
- coombe smith
PKF
1 branded search term
- pkf hamilton
Other head-to-heads among Hamilton accounting firms
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