Brandwave

Contra vs DesignCrowd:Which is more popular in New Zealand?

In October 2026, DesignCrowd had more branded searches than Contra among freelance marketplaces in New Zealand. DesignCrowd had about 30 branded searches, while Contra had 10. DesignCrowd made up 0.32% of all freelance marketplace searches we track, and Contra accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about freelance marketplaces, Contra appeared in two of the five answers and DesignCrowd in none.

Among freelance marketplaces in New Zealand in October 2026

Who do people search for more?

DesignCrowd, about 3 searches for every 1 for Contra

DesignCrowd 30 searchesContra 10 searches

Who does AI mention more?

Contra, mentioned in 2 of 5 answers, DesignCrowd in 0

Contra in 2 of 5DesignCrowd in 0 of 5

Who does AI recommend more?

Contra, the only one of the two named

Contra first in 2DesignCrowd never named

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Top freelance marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Contra was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DesignCrowd did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Upwork1st
  2. Fiverr2nd
  3. Contra3rd
  4. Zealancer4th
  5. Toptal5th
  6. Freelancer5th
  7. 99designs7th
  8. DesignCrowd–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Upwork5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fiverr4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Toptal2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 99designs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freelancer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Contra2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zealancer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DesignCrowd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about freelance marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Contra or DesignCrowd more popular in search?

This chart shows how often people search Google for Contra and DesignCrowd by name. Each line represents a brand's share of searches for all eight freelance marketplaces we track, month by month, from searches in New Zealand.

Contra and DesignCrowd among freelance marketplaces in New Zealand, by month

Share of searches by month for DesignCrowd, Contra. The figures are in the table below the chart.

View monthly share of searches table
MonthFiverrUpworkToptal99designsDesignCrowdFreelancerContraZealancer
Nov 202561.9%34.8%1.4%0.53%0.38%0.53%0.08%0.3%
Dec 202562.3%34.8%1.4%0.61%0.38%0.38%0.08%0.15%
Jan 202657.6%39.2%1.5%0.35%0.49%0.63%0.07%0.21%
Feb 202662%35.6%1.1%0.38%0.38%0.38%0.08%0.15%
Mar 202655.3%41.5%1.5%0.67%0.47%0.34%0.07%0.2%
Apr 202656.6%41%1.2%0.34%0.34%0.27%0.07%0.21%
May 202659.9%37.5%1.2%0.51%0.29%0.37%0.07%0.15%
Jun 202660.7%36.4%1.1%0.52%0.52%0.52%0.07%0.07%
Jul 202656.3%40.9%1.2%0.42%0.42%0.59%0.08%0.08%
Aug 202656.4%40.6%1.5%0.59%0.42%0.25%0.08%0.17%
Sep 202657.4%40.2%1%0.52%0.43%0.17%0.09%0.17%
Oct 202657.9%39.7%1.3%0.43%0.32%0.21%0.11%0.11%

How has branded search for Contra and DesignCrowd changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand freelance marketplaces in October 2026?

2 changes

  1. In October 2026, Contra rose from 8th to 7th among freelance marketplaces in New Zealand.

  2. Estimated monthly branded searches for DesignCrowd in New Zealand fell 40% over 12 measured months, from 50 to 30 in October 2026.

How are Contra’s and DesignCrowd’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Contra’s and DesignCrowd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Contra

1 branded search term

  • contra freelance

DesignCrowd

1 branded search term

  • designcrowd

How the Brand Demand Index is measured

Other head-to-heads among freelance marketplaces

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