Brandwave

Conservative Party NZ vs NZ Outdoors & Freedom Party:Which is more popular?

In September 2026, Conservative Party NZ had more branded searches than NZ Outdoors & Freedom Party among political parties in New Zealand. Conservative Party NZ had about 780 branded searches, while NZ Outdoors & Freedom Party had 300. Conservative Party NZ made up 0.61% of all political party searches we track, and NZ Outdoors & Freedom Party accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about political parties, Conservative Party NZ and NZ Outdoors & Freedom Party each appeared in two of the five answers. Conservative Party NZ was mentioned before NZ Outdoors & Freedom Party in every answer that named either.

Among political parties in New Zealand in September 2026

Who do people search for more?

Conservative Party NZ, about 3 searches for every 1 for NZ Outdoors & Freedom Party

Conservative Party NZ 780 searchesNZ Outdoors & Freedom Party 300 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Conservative Party NZ in 2 of 5NZ Outdoors & Freedom Party in 2 of 5

Who does AI recommend more?

Conservative Party NZ, named ahead of NZ Outdoors & Freedom Party in 2 of 2 answers

Conservative Party NZ first in 2NZ Outdoors & Freedom Party never first

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Top political parties in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Conservative Party NZ and NZ Outdoors & Freedom Party were each mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Conservative Party NZ was listed before NZ Outdoors & Freedom Party in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. National Party1st
  2. Labour Party2nd
  3. Green Party3rd
  4. ACT New Zealand4th
  5. New Zealand First5th
  6. Te Pāti Māori6th
  7. Alliance Party7th
  8. Animal Justice Party8th
  9. The Cannabis Party9th
  10. +2 more
  11. NZ Outdoors & Freedom Party12th
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Zealand First5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Green Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ACT New Zealand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • National Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Te Pāti Māori5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Labour Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Opportunity Party2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Free Palestine2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Conservative Party NZ2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NZ Outdoors & Freedom Party2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

+5 more

See every answer about political parties

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Conservative Party NZ or NZ Outdoors & Freedom Party more popular in search?

This chart shows how often people search Google for Conservative Party NZ and NZ Outdoors & Freedom Party by name. Each line represents a brand's share of searches for all 17 political parties we track, month by month, from searches in New Zealand.

Conservative Party NZ and NZ Outdoors & Freedom Party among political parties in New Zealand, by month

Share of searches by month for Conservative Party NZ, NZ Outdoors & Freedom Party. The figures are in the table below the chart.

View monthly share of searches table
MonthOpportunity PartyNew Zealand FirstGreen PartyACT New ZealandNational PartyTe Pāti MāoriLabour PartyFree PalestineConservative Party NZAlliance PartyTe Tai Tokerau PartyThe Cannabis PartyAnimal Justice PartyWomen's Rights PartyNZ Outdoors & Freedom Party
Oct 20253.9%11.5%15.2%5.9%10.9%45.5%5.4%—0.51%——0.34%0.31%0.34%0.17%
Nov 202522.9%6.6%8.1%3%7.4%47.7%3.4%—0.25%——0.17%0.11%0.25%0.11%
Dec 202513%11.3%15.7%5.8%10.1%37.9%4.7%—0.54%——0.16%0.11%0.43%0.16%
Jan 202618.6%16.9%16.7%5.6%13.2%20.5%6.6%—0.61%——0.36%0.25%0.36%0.2%
Feb 202623.4%15.8%16.8%7%11.4%17.1%6.3%—0.71%——0.47%0.35%0.35%0.27%
Mar 202632.4%16.4%16%5.7%13%8.2%6.5%—0.49%——0.46%0.14%0.3%0.27%
Apr 202635.2%19.2%13.2%5.3%14.9%6.1%4.7%—0.45%——0.27%0.17%0.2%0.27%
May 202638.1%15.4%13.6%6.3%9.2%9.3%5.6%—0.78%——0.46%0.75%0.27%0.36%
Jun 202662.1%8.9%10.2%3.8%5.5%4%4.1%—0.56%——0.24%0.16%0.18%0.23%
Jul 202649.9%16.9%11.6%6.9%6%4.1%3.2%—0.55%——0.25%0.23%0.2%0.12%
Aug 202655.2%9.6%7.4%5%12%5%3.4%0.54%0.47%0.37%0.24%0.27%0.16%0.16%0.11%
Sep 202634.8%19.9%12.8%8.4%8%6.6%5.2%1.2%0.61%0.56%0.56%0.41%0.25%0.24%0.23%

How has the Conservative Party NZ and NZ Outdoors & Freedom Party comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand political parties in September 2026?

2 changes

  1. In September 2026, NZ Outdoors & Freedom Party rose from 16th to 15th among political parties in New Zealand.

  2. Estimated monthly branded searches for Conservative Party NZ in New Zealand rose 333.3% over 12 measured months, from 180 to 780 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Conservative Party NZ’s and NZ Outdoors & Freedom Party’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Conservative Party NZ

3 branded search terms

  • conservative party nz
  • conservative party nz candidates
  • conservative party nz policies

NZ Outdoors & Freedom Party

5 branded search terms

  • nz outdoors and freedom party
  • nz outdoors party
  • nz outdoors party policies
  • nzofp
  • outdoors party nz

How the Brand Demand Index is measured

Other head-to-heads among political parties

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