Brandwave

Colorsteel vs Pink Batts:Which is more popular in New Zealand?

In October 2026, Colorsteel had more branded searches than Pink Batts among building product brands in New Zealand. Colorsteel had about 4,400 branded searches, while Pink Batts had 1,900. Colorsteel made up 13.8% of all building product brand searches we track, and Pink Batts accounted for 6%. When we asked ChatGPT and Google AI Overviews about building product brands, Colorsteel and Pink Batts each appeared in three of the five answers. Colorsteel was mentioned before Pink Batts in every answer.

Among building product brands in New Zealand in October 2026

Who do people search for more?

Colorsteel, about 2 searches for every 1 for Pink Batts

Colorsteel 4.4K searchesPink Batts 1.9K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Colorsteel in 3 of 5Pink Batts in 3 of 5

Who does AI recommend more?

Colorsteel, named ahead of Pink Batts in every answer

Colorsteel first in 3Pink Batts never first

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Top building product brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Colorsteel and Pink Batts were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Colorsteel was listed before Pink Batts in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. James Hardie1st
  2. Colorsteel2nd
  3. GIB3rd
  4. Pink Batts4th
  5. Vantage5th
  6. Resene Construction Systems6th
  7. Laminex7th
  8. Abodo8th
  9. Carter Holt Harvey9th
  10. Nelson Pine10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GIB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • James Hardie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Colorsteel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pink Batts3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Resene Construction Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vantage2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steel & Tube1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laminex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Abodo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carter Holt Harvey1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about building product brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Colorsteel or Pink Batts more popular in search?

This chart shows how often people search Google for Colorsteel and Pink Batts by name. Each line represents a brand's share of searches for all 11 building product brands we track, month by month, from searches in New Zealand.

Colorsteel and Pink Batts among building product brands in New Zealand, by month

Share of searches by month for Colorsteel, Pink Batts. The figures are in the table below the chart.

View monthly share of searches table
MonthSteel & TubeJames HardieGIBColorsteelLaminexPink BattsAbodoCarter Holt HarveyResene Construction SystemsNelson PineVantage
Nov 202532.3%15.8%9.6%14.2%8.8%5.8%4.3%3.6%2.7%1.5%1.5%
Dec 202534.3%13.7%11.3%14.1%7.5%5.1%4.5%3.9%2.3%1.6%1.5%
Jan 202630.1%14.5%12%16%7.8%5.5%4.3%4%2.5%1.7%1.7%
Feb 202628.6%15.9%10.8%16.6%9.2%5.2%4.4%3.8%2.3%1.6%1.6%
Mar 202628.8%16.1%9.7%15.7%9.1%6.4%4.9%4%2.4%1.6%1.3%
Apr 202627.6%15.3%12.7%14.7%8.9%7.5%4%3.6%2.8%1.5%1.4%
May 202629.9%14.7%11.7%13.7%9.6%6.7%4.3%4.2%2.5%1.4%1.3%
Jun 202629.7%14.8%12.2%13.5%9.6%6.7%4.1%4.3%2.5%1.4%1.3%
Jul 202630.8%14.7%12.1%12.7%9.8%7%4.3%3.4%2.6%1.4%1.2%
Aug 202634.1%15.8%10.7%11.5%9%6.3%3.9%3.9%2.3%1.3%1.3%
Sep 202631.7%15.3%12.1%12.7%10%5.6%4%3.4%2.6%1.4%1.2%
Oct 202627.7%15.7%14.9%13.8%9.1%6%4%3.6%2.3%1.5%1.5%

How has branded search for Colorsteel and Pink Batts changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand building product brands in October 2026?

2 changes

  1. In October 2026, GIB overtook Colorsteel to rank 3rd among building product brands in New Zealand, with 14.9% of the searches.

  2. In October 2026, Colorsteel gained share of searches among building product brands in New Zealand, from 12.7% to 13.8%.

How are Colorsteel’s and Pink Batts’ branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Colorsteel’s and Pink Batts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Colorsteel

9 branded search terms

  • colorsteel
  • colorsteel colours
  • colorsteel dridex
  • colorsteel flashing
  • colorsteel flaxpod
  • colorsteel ironsand
  • colorsteel karaka
  • colorsteel scoria
  • flaxpod colorsteel

Pink Batts

1 branded search term

  • pink batts

How the Brand Demand Index is measured

Other head-to-heads among building product brands

Creator with pink hair and a pink jacket

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