Coast to Coast vs Tarawera Ultra:Which is more popular by branded search in New Zealand?
In August 2026, Tarawera Ultra had more branded searches than Coast to Coast among running and endurance events in New Zealand. Tarawera Ultra was estimated to have 1.3K branded searches compared to Coast to Coast’s 60, and held an 8.2% Share of Search versus Coast to Coast’s 0.37%.
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Which is more popular in search, Coast to Coast or Tarawera Ultra?
Compare the marathons, ultras and multisport races New Zealanders enter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tarawera Ultra, Coast to Coast. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Marathon | Queenstown Marathon | Tarawera Ultra | Christchurch Marathon | Rotorua Marathon | Round the Bays | Coast to Coast |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 18.1% | 4.9% | 4.1% | 1.8% | 9.4% | 0.15% |
| Nov 2025 | 32% | 48.1% | 3.8% | 5.7% | 1.6% | 8.7% | 0.09% |
| Dec 2025 | 13.2% | 19.3% | 14.8% | 18.8% | 4.6% | 28.7% | 0.55% |
| Jan 2026 | 11.4% | 11.2% | 11% | 16.4% | 4% | 45.6% | 0.4% |
| Feb 2026 | 8.2% | 5.4% | 26.8% | 6.5% | 2.9% | 49.5% | 0.78% |
| Mar 2026 | 11.5% | 9.3% | 2.2% | 16.5% | 4% | 56.2% | 0.18% |
| Apr 2026 | 15.5% | 10.2% | 3.6% | 60.8% | 8.1% | 1.7% | 0.11% |
| May 2026 | 27.2% | 26.9% | 5.2% | 5.2% | 31.6% | 3.7% | 0.29% |
| Jun 2026 | 39.3% | 38.3% | 7.5% | 6% | 3.3% | 5.3% | 0.31% |
| Jul 2026 | 43.8% | 29.3% | 6.9% | 12.4% | 2.5% | 4.9% | 0.31% |
| Aug 2026 | 44% | 29.1% | 8.2% | 8.1% | 5.5% | 4.8% | 0.37% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Coast to Coast and Tarawera Ultra comparison changed over the last 12 months?
3 findings
- Tarawera Ultra was ahead of Coast to Coast in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coast to Coast’s estimated Share of Search among running and endurance events in New Zealand moved from 0.15% to 0.37%, and its estimated monthly branded searches held steady at 60.
- Across the 11 months ending August 2026, Tarawera Ultra’s estimated Share of Search among running and endurance events in New Zealand moved from 4.9% to 8.2%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
How did search popularity change for New Zealand running and endurance events in August 2026?
1 change
In August 2026, Tarawera Ultra overtook Christchurch Marathon to rank 3rd among running and endurance events in New Zealand, at 8.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Coast to Coast’s and Tarawera Ultra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coast to Coast
5 branded search terms
- coast to coast half marathon
- coast to coast marathon
- coast to coast multisport
- coast to coast race
- coast to coast ultra
Tarawera Ultra
3 branded search terms
- tarawera ultra
- tarawera ultra nz
- taraweraultra
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.