ClickFunnels vs Framer:Which is more popular?
In September 2026, Framer had more branded searches than ClickFunnels among landing page builders in New Zealand. Framer had about 260 branded searches, while ClickFunnels had 50. Framer made up 1.5% of all landing page builder searches we track, and ClickFunnels accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about landing page builders, Framer appeared in two of the five answers and ClickFunnels in none.
Who do people search for more?
Framer, about 5 searches for every 1 for ClickFunnels
Who does AI mention more?
Framer, mentioned in 2 of 5 answers, ClickFunnels in 0
Who does AI recommend more?
Framer, the only one of the two named
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Top landing page builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Framer was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ClickFunnels did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Carrd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Leadpages5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Unbounce4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wix3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Framer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Instapage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ClickFunnels0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about landing page builders
5 answers
Asked ChatGPT
“Which landing page builder should I use in New Zealand?”
Asked ChatGPT
“What are the best landing page builders in New Zealand?”
Asked ChatGPT
“What's the best landing page builder in New Zealand for a marketing campaign?”
Searched Google, AI Overview
“landing page builders”
Searched Google, AI Overview
“simple landing page builder”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ClickFunnels or Framer more popular in search?
This chart shows how often people search Google for ClickFunnels and Framer by name. Each line represents a brand's share of searches for all seven landing page builders we track, month by month, from searches in New Zealand.
Share of searches by month for Framer, ClickFunnels. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wix | Carrd | Framer | Unbounce | ClickFunnels | Leadpages | Instapage |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.1% | 7.5% | 1% | 0.39% | 0.74% | 0.25% | 0.05% |
| Nov 2025 | 88.1% | 9.2% | 1.2% | 0.59% | 0.59% | 0.18% | 0.06% |
| Dec 2025 | 86.1% | 11.2% | 0.99% | 0.63% | 0.56% | 0.42% | 0.07% |
| Jan 2026 | 85.9% | 11.1% | 1.2% | 0.52% | 0.69% | 0.52% | 0.11% |
| Feb 2026 | 88% | 9.3% | 1% | 0.59% | 0.65% | 0.29% | 0.18% |
| Mar 2026 | 89% | 9% | 0.82% | 0.44% | 0.53% | 0.19% | 0.1% |
| Apr 2026 | 86.8% | 10.5% | 1.2% | 0.57% | 0.46% | 0.34% | 0.11% |
| May 2026 | 87.1% | 10.4% | 1.2% | 0.51% | 0.4% | 0.23% | 0.17% |
| Jun 2026 | 87% | 10.4% | 1.2% | 0.57% | 0.46% | 0.23% | 0.11% |
| Jul 2026 | 88.6% | 9.1% | 1.2% | 0.52% | 0.29% | 0.17% | 0.06% |
| Aug 2026 | 87% | 10.7% | 1.2% | 0.46% | 0.29% | 0.17% | 0.17% |
| Sep 2026 | 88.7% | 9% | 1.5% | 0.36% | 0.3% | 0.12% | 0.06% |
How has the ClickFunnels and Framer comparison changed over the last 12 months?
3 findings
- Framer was ahead of ClickFunnels in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ClickFunnels’ share of searches among landing page builders in New Zealand moved from 0.74% to 0.3%, and its estimated monthly branded searches moved from 150 to 50.
- Across the 12 months ending September 2026, Framer’s share of searches among landing page builders in New Zealand moved from 1% to 1.5%, and its estimated monthly branded searches moved from 210 to 260.
How did search popularity change for New Zealand landing page builders in September 2026?
2 changes
Estimated monthly branded searches for Framer in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.
Estimated monthly branded searches for ClickFunnels in New Zealand fell 66.7% over 12 measured months, from 150 to 50 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using ClickFunnels’ and Framer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ClickFunnels
4 branded search terms
- clickfunnels
- clickfunnels builder
- clickfunnels landing page
- clickfunnels templates
Framer
1 branded search term
- framer templates
Other head-to-heads among landing page builders
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