Cleveland Funeral Home vs Dempsey & Forrest:Which is more popular by branded search in New Zealand?
In August 2026, Cleveland Funeral Home had more branded searches than Dempsey & Forrest among whanganui funeral directors in New Zealand. Cleveland Funeral Home was estimated to have 1K branded searches compared to Dempsey & Forrest’s 340, and held a 74.8% Share of Search versus Dempsey & Forrest’s 25.2%.
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Which is more popular in search, Cleveland Funeral Home or Dempsey & Forrest?
Compare Whanganui funeral directors using branded searches made in Whanganui. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cleveland Funeral Home, Dempsey & Forrest. The figures are in the table below the chart.
View monthly share of search table
| Month | Cleveland Funeral Home | Dempsey & Forrest |
|---|---|---|
| Oct 2025 | 59.3% | 40.7% |
| Nov 2025 | 72.3% | 27.7% |
| Dec 2025 | 70.8% | 29.2% |
| Jan 2026 | 84.1% | 15.9% |
| Feb 2026 | 82.8% | 17.2% |
| Mar 2026 | 71.9% | 28.1% |
| Apr 2026 | 75.6% | 24.4% |
| May 2026 | 72.4% | 27.6% |
| Jun 2026 | 76.1% | 23.9% |
| Jul 2026 | 81.6% | 18.4% |
| Aug 2026 | 74.8% | 25.2% |
| Sep 2026 | — | — |
How has the Cleveland Funeral Home and Dempsey & Forrest comparison changed over the last 12 months?
3 findings
- Cleveland Funeral Home was ahead of Dempsey & Forrest in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cleveland Funeral Home’s estimated Share of Search among whanganui funeral directors in New Zealand moved from 59.3% to 74.8%, and its estimated monthly branded searches moved from 890 to 1K.
- Across the 11 months ending August 2026, Dempsey & Forrest’s estimated Share of Search among whanganui funeral directors in New Zealand moved from 40.7% to 25.2%, and its estimated monthly branded searches moved from 610 to 340.
How did search popularity change for New Zealand whanganui funeral directors in August 2026?
2 changes
In August 2026, Dempsey & Forrest gained estimated Share of Search among whanganui funeral directors in New Zealand, from 18.4% to 25.2%.
In August 2026, Cleveland Funeral Home lost estimated Share of Search among whanganui funeral directors in New Zealand, from 81.6% to 74.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Cleveland Funeral Home’s and Dempsey & Forrest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cleveland Funeral Home
3 branded search terms
- cleveland funeral home
- cleveland funeral home whanganui
- clevelandfuneralhome
Dempsey & Forrest
6 branded search terms
- dempsey & forrest
- dempsey and forrest
- dempsey and forrest funeral directors
- dempsey and forrest whanganui
- dempsey forrest
- dempseyandforrest
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.