How popular isDempsey & Forrest in search?
In August 2026, there were an estimated 2.5K branded searches for Dempsey & Forrest in New Zealand which is up 68.9% over the last 11 months. Dempsey & Forrest holds 25.2% estimated Share of Search among New Zealand whanganui funeral directors and is ranked 2nd of 2 competitors for search popularity.
Cleveland Funeral Home74.8%
Dempsey & Forrest25.2%
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Which whanganui funeral directors compete with Dempsey & Forrest?
Share of Search by month for Cleveland Funeral Home, Dempsey & Forrest. The figures are in the table below the chart.
View monthly share of search table
| Month | Cleveland Funeral Home | Dempsey & Forrest |
|---|---|---|
| Oct 2025 | 59.3% | 40.7% |
| Nov 2025 | 72.3% | 27.7% |
| Dec 2025 | 70.8% | 29.2% |
| Jan 2026 | 84.1% | 15.9% |
| Feb 2026 | 82.8% | 17.2% |
| Mar 2026 | 71.9% | 28.1% |
| Apr 2026 | 75.6% | 24.4% |
| May 2026 | 72.4% | 27.6% |
| Jun 2026 | 76.1% | 23.9% |
| Jul 2026 | 81.6% | 18.4% |
| Aug 2026 | 74.8% | 25.2% |
| Sep 2026 | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.8% | 1K | -0.98% | -6.8 points | |
| 2, held 2nd | 25.2% | 340 | +47.8% | +6.8 points |
74.8%
held 1st · 1K estimated branded searches · -0.98% vs prior month · -6.8 points
25.2%
held 2nd · 340 estimated branded searches · +47.8% vs prior month · +6.8 points
Compare search popularity between Dempsey & Forrest and its closest rivals
How has branded search demand for Dempsey & Forrest changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Dempsey & Forrest in New Zealand rose from 1.5K to 2.5K.
- Across the 11 months ending August 2026, Dempsey & Forrest’s estimated Share of Search among whanganui funeral directors in New Zealand decreased from 40.7% to 25.2%.
- Across the 11 months ending August 2026, Dempsey & Forrest’s estimated Share of Search among whanganui funeral directors in New Zealand peaked at 40.7% in October 2025 and was lowest at 15.9% in January 2026.
How did search popularity change for New Zealand whanganui funeral directors in August 2026?
2 changes
In August 2026, Dempsey & Forrest gained estimated Share of Search among whanganui funeral directors in New Zealand, from 18.4% to 25.2%.
In August 2026, Cleveland Funeral Home lost estimated Share of Search among whanganui funeral directors in New Zealand, from 81.6% to 74.8%.
How is Dempsey & Forrest measured?
Brandwave collects information about searches that people make online using Dempsey & Forrest’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- dempsey & forrest
- dempsey and forrest
- dempsey and forrest funeral directors
- dempsey and forrest whanganui
- dempsey forrest
- dempseyandforrest
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