Clearlight Saunas vs Sauna People:Which is more popular?
In September 2026, Sauna People had more branded searches than Clearlight Saunas among spa pool and sauna brands in New Zealand. Sauna People had about 390 branded searches, while Clearlight Saunas had 150. Sauna People made up 3.1% of all spa pool and sauna brand searches we track, and Clearlight Saunas accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about spa pool and sauna brands, Sauna People appeared in two of the four answers and Clearlight Saunas in none.
Who do people search for more?
Sauna People, about 3 searches for every 1 for Clearlight Saunas
Who does AI mention more?
Sauna People, mentioned in 2 of 4 answers, Clearlight Saunas in 0
Who does AI recommend more?
Sauna People, the only one of the two named
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Top spa pool and sauna brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sauna People was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Clearlight Saunas did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Alpine Spas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Jacuzzi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Hot Spring Spas3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kiva Wellness3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sauna People2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Vortex Spas2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Trueform Spas1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Clearlight Saunas0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about spa pool and sauna brands
4 answers
Asked ChatGPT
“Which spa pool or sauna brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best spa pool and sauna brands in New Zealand?”
Asked ChatGPT
“What's the best spa pool or sauna brand in New Zealand for a backyard retreat?”
Searched Google, AI Overview
“home sauna nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“outdoor spa nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Clearlight Saunas or Sauna People more popular in search?
This chart shows how often people search Google for Clearlight Saunas and Sauna People by name. Each line represents a brand's share of searches for all eight spa pool and sauna brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sauna People, Clearlight Saunas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Alpine Spas | Jacuzzi | Hot Spring Spas | Trueform Spas | Sauna People | Vortex Spas | Clearlight Saunas | Kiva Wellness |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 20.2% | 16.3% | 8.2% | 2.7% | 1.8% | 2.1% | 0.75% |
| Nov 2025 | 53.8% | 18.2% | 14.9% | 7.5% | 2% | 1.6% | 1.2% | 0.68% |
| Dec 2025 | 47.4% | 24.3% | 15.5% | 8% | 1.7% | 1.4% | 0.98% | 0.74% |
| Jan 2026 | 26.4% | 11.1% | 54.8% | 4.1% | 1.4% | 0.95% | 0.72% | 0.5% |
| Feb 2026 | 46.3% | 24.3% | 15.5% | 7.3% | 2.5% | 1.6% | 1.6% | 0.87% |
| Mar 2026 | 45.9% | 22% | 18.9% | 7.3% | 2.5% | 1.3% | 1.3% | 0.71% |
| Apr 2026 | 45.8% | 20.8% | 18.6% | 7.5% | 3% | 2% | 1.5% | 0.7% |
| May 2026 | 45.3% | 20.7% | 18.3% | 8.6% | 3.7% | 1.3% | 1.5% | 0.69% |
| Jun 2026 | 50.2% | 18% | 16.8% | 8.3% | 2.7% | 1.5% | 1.6% | 0.98% |
| Jul 2026 | 46% | 20.8% | 18.5% | 7.8% | 3% | 1.1% | 1.8% | 1.1% |
| Aug 2026 | 48.5% | 20.4% | 15.4% | 8.3% | 2.6% | 1.4% | 2% | 1.4% |
| Sep 2026 | 48.6% | 21% | 15.3% | 8.1% | 3.1% | 1.4% | 1.2% | 1.1% |
How has the Clearlight Saunas and Sauna People comparison changed over the last 12 months?
3 findings
- Sauna People was ahead of Clearlight Saunas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clearlight Saunas’ share of searches among spa pool and sauna brands in New Zealand moved from 2.1% to 1.2%, and its estimated monthly branded searches moved from 310 to 150.
- Across the 12 months ending September 2026, Sauna People’s share of searches among spa pool and sauna brands in New Zealand moved from 2.7% to 3.1%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand spa pool and sauna brands in September 2026?
2 changes
In September 2026, Sauna People gained share of searches among spa pool and sauna brands in New Zealand, from 2.6% to 3.1%.
In September 2026, Clearlight Saunas lost share of searches among spa pool and sauna brands in New Zealand, from 2% to 1.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Clearlight Saunas’ and Sauna People’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clearlight Saunas
2 branded search terms
- clearlight sauna
- clearlight sauna infrared
Sauna People
1 branded search term
- sauna people
Other head-to-heads among spa pool and sauna brands
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