Brandwave

Claratyne vs Razene:Which is more popular by branded search in New Zealand?

In August 2026, Razene had more branded searches than Claratyne among hayfever and allergy brands in New Zealand. Razene was estimated to have 1.5K branded searches compared to Claratyne’s 1.3K, and held an 11.6% Share of Search versus Claratyne’s 10%.

Share of Search among hayfever and allergy brands in New Zealand in August 2026Which is more popular in search, Claratyne or Razene?
Claratyne10%1.3K searches
vs
Razene11.6%1.5K searches

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Which is more popular in search, Claratyne or Razene?

Compare the antihistamine and hayfever relief brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Claratyne and Razene among hayfever and allergy brands in New Zealand, by month

Share of Search by month for Razene, Claratyne. The figures are in the table below the chart.

View monthly share of search table
MonthFlixonaseTelfastZyrtecRazeneClaratyne
Oct 202535%27.4%10.1%14.1%13.4%
Nov 202532.6%31.7%9.6%13.3%12.8%
Dec 202530.6%32.9%9.7%14.1%12.7%
Jan 202629.1%29.5%13.4%13.4%14.6%
Feb 202630.6%25.6%18.4%13.5%12%
Mar 202636.4%24.9%14.1%13.2%11.4%
Apr 202632%24.1%18.3%13.1%12.5%
May 202635.2%20.4%20.7%12.3%11.4%
Jun 202638.6%18.6%19.7%11.3%11.9%
Jul 202639.4%21.1%19.9%10.5%9%
Aug 202636.3%23.5%18.6%11.6%10%
Sep 2026—————

How has the Claratyne and Razene comparison changed over the last 12 months?

  • The lead changed hands 4 times in the 11 months ending August 2026: Claratyne took it in January 2026, Razene took it in February 2026, Claratyne took it in June 2026, Razene took it in July 2026.
  • Across the 11 months ending August 2026, Claratyne’s estimated Share of Search among hayfever and allergy brands in New Zealand moved from 13.4% to 10%, and its estimated monthly branded searches moved from 2K to 1.3K.
  • Across the 11 months ending August 2026, Razene’s estimated Share of Search among hayfever and allergy brands in New Zealand moved from 14.1% to 11.6%, and its estimated monthly branded searches moved from 2.1K to 1.5K.

How did search popularity change for New Zealand hayfever and allergy brands in August 2026?

  1. In August 2026, Razene gained estimated Share of Search among hayfever and allergy brands in New Zealand, from 10.5% to 11.6%.

  2. In August 2026, Claratyne gained estimated Share of Search among hayfever and allergy brands in New Zealand, from 9% to 10%.

How each brand is measured

Brandwave collects information about searches that people make online using Claratyne’s and Razene’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Claratyne

8 branded search terms

  • claratyne
  • claratyne allergy
  • claratyne antihistamine
  • claratyne hayfever
  • claratyne nasal spray
  • claratyne near me
  • claratyne nz
  • claratyne tablets

Razene

7 branded search terms

  • razene
  • razene 10mg
  • razene antihistamine
  • razene cetirizine
  • razene cetirizine hydrochloride
  • razene hayfever
  • razene tablets

How the Brand Demand Index is measured

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