Brandwave

Cîroc vs Grey Goose:Which is more popular?

In September 2026, Grey Goose had more branded searches than Cîroc among vodka brands in New Zealand. Grey Goose had about 2,020 branded searches, while Cîroc had 780. Grey Goose made up 8.6% of all vodka brand searches we track, and Cîroc accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about vodka brands, Grey Goose appeared in three of the four answers and Cîroc in none.

Among vodka brands in New Zealand in September 2026

Who do people search for more?

Grey Goose, about 3 searches for every 1 for Cîroc

Grey Goose 2K searchesCîroc 780 searches

Who does AI mention more?

Grey Goose, mentioned in 3 of 4 answers, Cîroc in 0

Grey Goose in 3 of 4Cîroc in 0 of 4

Who does AI recommend more?

Grey Goose, the only one of the two named

Grey Goose first in 3Cîroc never named

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Top vodka brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Grey Goose was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Cîroc did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Absolut1st
  2. Grey Goose2nd
  3. Belvedere3rd
  4. 42 Below3rd
  5. Smirnoff5th
  6. Cîroc–
  7. Stolichnaya–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grey Goose3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Absolut2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Belvedere2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • 42 Below2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Smirnoff1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cîroc0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stolichnaya0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about vodka brands

4 answers

  • Asked ChatGPT

    “Which vodka brand should I buy in New Zealand?”

    1. 1Absolut
    2. 2Grey Goose

  • Asked ChatGPT

    “What are the best vodka brands in New Zealand?”

    1. 1Belvedere
    2. 242 Below

  • Asked ChatGPT

    “What's the best vodka brand in New Zealand for a cocktail?”

    1. 142 Below
    2. 2Absolut
    3. 3Grey Goose

  • Searched Google, AI Overview

    “best vodka”

    1. 1Belvedere
    2. 2Grey Goose
    3. 3Smirnoff

  • Searched Google, AI Overview

    “cheap vodka nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cîroc or Grey Goose more popular in search?

This chart shows how often people search Google for Cîroc and Grey Goose by name. Each line represents a brand's share of searches for all seven vodka brands we track, month by month, from searches in New Zealand.

Cîroc and Grey Goose among vodka brands in New Zealand, by month

Share of searches by month for Grey Goose, Cîroc. The figures are in the table below the chart.

View monthly share of searches table
MonthSmirnoffAbsolutGrey GooseBelvedere42 BelowCîrocStolichnaya
Oct 202554.9%23.2%7.6%5%4.5%3.7%1%
Nov 202551.7%22.7%8.6%5.1%7.4%3.4%1.2%
Dec 202548.8%24.5%9%4.3%5.4%6.7%1.2%
Jan 202641.7%29.6%8%5.8%7.6%4.5%2.7%
Feb 202645.8%29.9%8.1%5.6%4.8%4.5%1.3%
Mar 202648.8%28.2%8.1%5.8%4.6%3.6%0.95%
Apr 202649.8%27.3%7.7%5.4%4.3%4.4%1.1%
May 202647.2%29.2%8.1%5.6%5.7%3.1%1%
Jun 202646.8%31.6%7.1%6.3%4%3.3%0.96%
Jul 202648.1%29.3%8.1%5%5.8%2.8%0.85%
Aug 202645.8%32.3%7.7%4.8%5%3.3%1%
Sep 202648.6%29.6%8.6%5.8%3.5%3.3%0.68%

How has the Cîroc and Grey Goose comparison changed over the last 12 months?

3 findings
  • Grey Goose was ahead of Cîroc in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cîroc’s share of searches among vodka brands in New Zealand moved from 3.7% to 3.3%, and its estimated monthly branded searches moved from 710 to 780.
  • Across the 12 months ending September 2026, Grey Goose’s share of searches among vodka brands in New Zealand moved from 7.6% to 8.6%, and its estimated monthly branded searches moved from 1.5K to 2K.

How did search popularity change for New Zealand vodka brands in September 2026?

1 change

  1. In September 2026, Grey Goose gained share of searches among vodka brands in New Zealand, from 7.7% to 8.6%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Cîroc’s and Grey Goose’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cîroc

8 branded search terms

  • ciroc
  • ciroc coconut vodka
  • ciroc flavors
  • ciroc pineapple
  • ciroc pineapple vodka
  • ciroc pomegranate
  • ciroc vodka
  • pomegranate ciroc

Grey Goose

4 branded search terms

  • grey goose
  • grey goose vodka
  • greygoose
  • greygoose vodka

How the Brand Demand Index is measured

Other head-to-heads among vodka brands

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