Brandwave

How popular isGrey Goose in search?

In August 2026, there were an estimated 2.1K branded searches for Grey Goose in New Zealand which is up 10.9% over the last 11 months. Grey Goose holds 17.4% estimated Share of Search among New Zealand vodka brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Absolut66.2%
  2. Grey Goose17.4%
  3. 42 Below10.5%
  4. Belvedere3.9%
  5. Stolichnaya2%
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Which vodka brands compete with Grey Goose?

Grey Goose against vodka brands in New Zealand, by month

Share of Search by month for Absolut, Grey Goose, 42 Below, Belvedere. The figures are in the table below the chart.

View monthly share of search table
MonthAbsolutGrey Goose42 BelowBelvedereStolichnaya
Oct 202560.9%21.3%11.1%4.3%2.4%
Nov 202554.7%21.6%16.8%4.4%2.5%
Dec 202556.9%23.6%12.8%4.2%2.5%
Jan 202658.7%18%14.4%4.3%4.6%
Feb 202663.8%19%10.3%4.5%2.4%
Mar 202662.5%19.6%11.5%4.5%1.9%
Apr 202662%19%11.3%5.3%2.4%
May 202661.9%18.9%12.9%4.3%2%
Jun 202666.7%16.8%9.4%5.3%1.8%
Jul 202662.6%18.5%13%4.2%1.7%
Aug 202666.2%17.4%10.5%3.9%2%
Sep 2026—————

  1. 1.Absolut

    66.2%

    held 1st · 8.1K estimated branded searches · +15.1% vs prior month · +3.7 points

  2. 2.Grey Goose

    17.4%

    held 2nd · 2.1K estimated branded searches · +2.4% vs prior month · -1.1 points

  3. 3.42 Below

    10.5%

    held 3rd · 1.3K estimated branded searches · -12.2% vs prior month · -2.5 points

  4. 4.Belvedere

    3.9%

    held 4th · 480 estimated branded searches · 0% vs prior month · -0.3 points

  5. 5.Stolichnaya

    2%

    held 5th · 240 estimated branded searches · +26.3% vs prior month · +0.3 points

Compare search popularity between Grey Goose and its closest rivals

How has branded search demand for Grey Goose changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Grey Goose in New Zealand rose from 1.9K to 2.1K.
  • Across the 11 months ending August 2026, Grey Goose’s estimated Share of Search among vodka brands in New Zealand decreased from 21.3% to 17.4%.
  • Across the 11 months ending August 2026, Grey Goose’s estimated Share of Search among vodka brands in New Zealand peaked at 23.6% in December 2025 and was lowest at 16.8% in June 2026.

How did search popularity change for New Zealand vodka brands in August 2026?

  1. In August 2026, Absolut gained estimated Share of Search among vodka brands in New Zealand, from 62.6% to 66.2%.

  2. In August 2026, 42 Below lost estimated Share of Search among vodka brands in New Zealand, from 13% to 10.5%.

  3. In August 2026, Grey Goose lost estimated Share of Search among vodka brands in New Zealand, from 18.5% to 17.4%.

  4. Estimated monthly branded searches for Belvedere in New Zealand rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

How is Grey Goose measured?

Brandwave collects information about searches that people make online using Grey Goose’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • 1 l of grey goose
  • grey goose
  • grey goose 1l
  • grey goose cost
  • grey goose near me
  • grey goose nz
  • grey goose online
  • grey goose vodka
  • greygoose
  • greygoose com
  • greygoose vodka

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How the Brand Demand Index is measured

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