Chubb Security vs First Security:Which is more popular?
In September 2026, First Security had more branded searches than Chubb Security among security companies in New Zealand. First Security had about 1,300 branded searches, while Chubb Security had 390. First Security made up 20% of all security company searches we track, and Chubb Security accounted for 6%. When we asked ChatGPT and Google AI Overviews about security companies, First Security appeared in three of the four answers and Chubb Security in one. First Security was mentioned before Chubb Security in every answer.
Who do people search for more?
First Security, about 3 searches for every 1 for Chubb Security
Who does AI mention more?
First Security, mentioned in 3 of 4 answers, Chubb Security in 1
Who does AI recommend more?
First Security, named ahead of Chubb Security in every answer
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Top security companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, First Security was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Chubb Security was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. First Security was listed before Chubb Security in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- First Security3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Allied Security2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Armourguard2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Red Badge2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ADT2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Chubb Security1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about security companies
4 answers
Asked ChatGPT
“Which security company should I hire in New Zealand?”
Asked ChatGPT
“What are the best security companies in New Zealand?”
Asked ChatGPT
“What's the best security company in New Zealand for alarm monitoring?”
Searched Google, AI Overview
“security companies nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“security guards nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Chubb Security or First Security more popular in search?
This chart shows how often people search Google for Chubb Security and First Security by name. Each line represents a brand's share of searches for all six security companies we track, month by month, from searches in New Zealand.
Share of searches by month for First Security, Chubb Security. The figures are in the table below the chart.
View monthly share of searches table
| Month | Allied Security | Armourguard | First Security | Red Badge | ADT | Chubb Security |
|---|---|---|---|---|---|---|
| Oct 2025 | 22.3% | 26.1% | 18.1% | 18.1% | 9.9% | 5.4% |
| Nov 2025 | 22.3% | 25.8% | 13.9% | 22.3% | 10.2% | 5.4% |
| Dec 2025 | 26.9% | 25.6% | 16.8% | 16.8% | 8.4% | 5.4% |
| Jan 2026 | 23.9% | 27.7% | 14.9% | 19.4% | 9.3% | 4.8% |
| Feb 2026 | 15.5% | 28.4% | 15.5% | 20.2% | 13% | 7.4% |
| Mar 2026 | 16.9% | 25.3% | 16.9% | 20.9% | 13.7% | 6.3% |
| Apr 2026 | 19.5% | 21.9% | 19.5% | 19.5% | 15% | 4.8% |
| May 2026 | 19% | 20.8% | 23.3% | 19% | 12.2% | 5.7% |
| Jun 2026 | 20.6% | 24.5% | 20.6% | 15.8% | 12.3% | 6.2% |
| Jul 2026 | 22.5% | 26.4% | 17.3% | 17.3% | 11.1% | 5.5% |
| Aug 2026 | 24.4% | 21.8% | 19.8% | 19.8% | 9.4% | 4.9% |
| Sep 2026 | 24.6% | 21.8% | 20% | 20% | 7.7% | 6% |
How has the Chubb Security and First Security comparison changed over the last 12 months?
3 findings
- First Security was ahead of Chubb Security in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chubb Security’s share of searches among security companies in New Zealand moved from 5.4% to 6%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending September 2026, First Security’s share of searches among security companies in New Zealand moved from 18.1% to 20%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for New Zealand security companies in September 2026?
1 change
In September 2026, Chubb Security gained share of searches among security companies in New Zealand, from 4.9% to 6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Chubb Security’s and First Security’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chubb Security
1 branded search term
- chubb security
First Security
2 branded search terms
- first security
- firstsecurity
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