Brandwave

Cathay Pacific vs Qantas:Which is more popular by branded search in New Zealand?

In August 2026, Qantas had more branded searches than Cathay Pacific among airlines flying new zealand travellers in New Zealand. Qantas was estimated to have 166K branded searches compared to Cathay Pacific’s 35.1K, and held a 9.6% Share of Search versus Cathay Pacific’s 2%.

Share of Search among airlines flying new zealand travellers in New Zealand in August 2026Which is more popular in search, Cathay Pacific or Qantas?
Cathay Pacific2%35.1K searches
vs
Qantas9.6%166K searches
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Which is more popular in search, Cathay Pacific or Qantas?

Compare airlines selling domestic, regional, trans-Tasman, and international flights to New Zealand travellers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cathay Pacific and Qantas among airlines flying new zealand travellers in New Zealand, by month

Share of Search by month for Qantas, Cathay Pacific. The figures are in the table below the chart.

View monthly share of search table
MonthAir New ZealandJetstarQantasSingapore AirlinesFiji AirwaysEmiratesCathay PacificSounds AirAir ChathamsVirgin AustraliaBarrier AirOriginairLATAM Airlines
Oct 202554.6%20.4%7.9%4.3%4.1%3.2%1.4%0.87%1%0.85%0.43%0.63%0.29%
Nov 202551.7%21.6%8.8%4.5%3.6%4%1.7%0.9%1.1%0.7%0.57%0.53%0.27%
Dec 202548.5%23.7%9.6%4.2%4.1%3.9%1.7%1%1%0.66%0.66%0.51%0.29%
Jan 202656.4%17.7%8.2%4.4%3.5%4%1.7%1.1%0.86%0.7%0.56%0.53%0.28%
Feb 202653.3%18.4%10.1%4.4%3.3%4%2%1%0.83%1.1%0.53%0.74%0.31%
Mar 202653.5%18.4%7.6%5.3%3.4%5.8%2.1%0.85%0.74%0.74%0.45%0.51%0.59%
Apr 202655%17.7%9.5%4.7%4.5%2.9%1.8%0.78%0.94%1%0.5%0.45%0.3%
May 202655.8%18%8.5%5.3%4.1%3.1%2.1%0.71%0.67%0.6%0.37%0.39%0.33%
Jun 202656.9%17.8%7.8%5.1%4%3.1%2.1%0.81%0.65%0.69%0.42%0.39%0.28%
Jul 202658.7%15.6%8.1%5%4.1%3.2%2%0.85%0.66%0.71%0.41%0.39%0.32%
Aug 202655.6%17.6%9.6%5%4%3.1%2%0.84%0.74%0.54%0.35%0.33%0.3%
Sep 2026—————————————

How has the Cathay Pacific and Qantas comparison changed over the last 12 months?

How did search popularity change for New Zealand airlines flying new zealand travellers in August 2026?

  1. In August 2026, Qantas gained estimated Share of Search among airlines flying new zealand travellers in New Zealand, from 8.1% to 9.6%.

  2. Estimated monthly branded searches for Cathay Pacific in New Zealand rose 50.6% over 11 measured months, from 23.3K to 35.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Cathay Pacific’s and Qantas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cathay Pacific

4 branded search terms

  • Cathay Pacific
  • Cathay Pacific flights
  • Cathay Pacific New Zealand
  • Cathay Pacific NZ

Qantas

7 branded search terms

  • Qantas
  • Qantas airlines
  • Qantas Airways
  • Qantas flights
  • Qantas New Zealand
  • Qantas NZ
  • Qantas NZ flights

How the Brand Demand Index is measured

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