Cathay Pacific vs Emirates:Which is more popular by branded search in New Zealand?
In August 2026, Emirates had more branded searches than Cathay Pacific among airlines flying new zealand travellers in New Zealand. Emirates was estimated to have 53K branded searches compared to Cathay Pacific’s 35.1K, and held a 3.1% Share of Search versus Cathay Pacific’s 2%.
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Which is more popular in search, Cathay Pacific or Emirates?
Compare airlines selling domestic, regional, trans-Tasman, and international flights to New Zealand travellers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Emirates, Cathay Pacific. The figures are in the table below the chart.
View monthly share of search table
| Month | Air New Zealand | Jetstar | Qantas | Singapore Airlines | Fiji Airways | Emirates | Cathay Pacific | Sounds Air | Air Chathams | Virgin Australia | Barrier Air | Originair | LATAM Airlines |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 20.4% | 7.9% | 4.3% | 4.1% | 3.2% | 1.4% | 0.87% | 1% | 0.85% | 0.43% | 0.63% | 0.29% |
| Nov 2025 | 51.7% | 21.6% | 8.8% | 4.5% | 3.6% | 4% | 1.7% | 0.9% | 1.1% | 0.7% | 0.57% | 0.53% | 0.27% |
| Dec 2025 | 48.5% | 23.7% | 9.6% | 4.2% | 4.1% | 3.9% | 1.7% | 1% | 1% | 0.66% | 0.66% | 0.51% | 0.29% |
| Jan 2026 | 56.4% | 17.7% | 8.2% | 4.4% | 3.5% | 4% | 1.7% | 1.1% | 0.86% | 0.7% | 0.56% | 0.53% | 0.28% |
| Feb 2026 | 53.3% | 18.4% | 10.1% | 4.4% | 3.3% | 4% | 2% | 1% | 0.83% | 1.1% | 0.53% | 0.74% | 0.31% |
| Mar 2026 | 53.5% | 18.4% | 7.6% | 5.3% | 3.4% | 5.8% | 2.1% | 0.85% | 0.74% | 0.74% | 0.45% | 0.51% | 0.59% |
| Apr 2026 | 55% | 17.7% | 9.5% | 4.7% | 4.5% | 2.9% | 1.8% | 0.78% | 0.94% | 1% | 0.5% | 0.45% | 0.3% |
| May 2026 | 55.8% | 18% | 8.5% | 5.3% | 4.1% | 3.1% | 2.1% | 0.71% | 0.67% | 0.6% | 0.37% | 0.39% | 0.33% |
| Jun 2026 | 56.9% | 17.8% | 7.8% | 5.1% | 4% | 3.1% | 2.1% | 0.81% | 0.65% | 0.69% | 0.42% | 0.39% | 0.28% |
| Jul 2026 | 58.7% | 15.6% | 8.1% | 5% | 4.1% | 3.2% | 2% | 0.85% | 0.66% | 0.71% | 0.41% | 0.39% | 0.32% |
| Aug 2026 | 55.6% | 17.6% | 9.6% | 5% | 4% | 3.1% | 2% | 0.84% | 0.74% | 0.54% | 0.35% | 0.33% | 0.3% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Cathay Pacific and Emirates comparison changed over the last 12 months?
3 findings
- Emirates was ahead of Cathay Pacific in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cathay Pacific’s estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 1.4% to 2%, and its estimated monthly branded searches moved from 23.3K to 35.1K.
- Across the 11 months ending August 2026, Emirates’ estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 3.2% to 3.1%, and its estimated monthly branded searches moved from 53.8K to 53K.
How did search popularity change for New Zealand airlines flying new zealand travellers in August 2026?
1 change
Estimated monthly branded searches for Cathay Pacific in New Zealand rose 50.6% over 11 measured months, from 23.3K to 35.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cathay Pacific’s and Emirates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cathay Pacific
4 branded search terms
- Cathay Pacific
- Cathay Pacific flights
- Cathay Pacific New Zealand
- Cathay Pacific NZ
Emirates
8 branded search terms
- Emirates
- Emirates Airlines
- Emirates Airlines NZ
- Emirates flights
- Emirates flights NZ
- Emirates New Zealand
- Emirates NZ
- Fly Emirates
Put your own brand in this comparison
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