Carter Holt Harvey vs James Hardie:Which is more popular in New Zealand?
In October 2026, James Hardie had more branded searches than Carter Holt Harvey among building product brands in New Zealand. James Hardie had about 5,010 branded searches, while Carter Holt Harvey had 1,160. James Hardie made up 15.7% of all building product brand searches we track, and Carter Holt Harvey accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about building product brands, James Hardie appeared in three of the five answers and Carter Holt Harvey in one. James Hardie was mentioned before Carter Holt Harvey in every answer.
Who do people search for more?
James Hardie, about 4 searches for every 1 for Carter Holt Harvey
Who does AI mention more?
James Hardie, mentioned in 3 of 5 answers, Carter Holt Harvey in 1
Who does AI recommend more?
James Hardie, named ahead of Carter Holt Harvey in every answer
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Top building product brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, James Hardie was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Carter Holt Harvey was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. James Hardie was listed before Carter Holt Harvey in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- James Hardie1st
Colorsteel2nd
GIB3rd
Pink Batts4th
Vantage5th
Resene Construction Systems6th
Laminex7th
Abodo8th
Carter Holt Harvey9th
Nelson Pine10th- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GIB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- James Hardie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Colorsteel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pink Batts3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Resene Construction Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vantage2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Steel & Tube1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Laminex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Abodo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Carter Holt Harvey1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about building product brands
5 answers
Asked ChatGPT
“Which building product brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best building product brands in New Zealand?”
Asked ChatGPT
“What's the best building product brand in New Zealand for new builds?”
Searched Google, AI Overview
“building supplies nz”
- 1GIB
- 1
Searched Google, AI Overview
“plasterboard brands”
- 1GIB
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Carter Holt Harvey or James Hardie more popular in search?
This chart shows how often people search Google for Carter Holt Harvey and James Hardie by name. Each line represents a brand's share of searches for all 11 building product brands we track, month by month, from searches in New Zealand.
Share of searches by month for James Hardie, Carter Holt Harvey. The figures are in the table below the chart.
View monthly share of searches table
| Month | Steel & Tube | James Hardie | GIB | Colorsteel | Laminex | Pink Batts | Abodo | Carter Holt Harvey | Resene Construction Systems | Nelson Pine | Vantage |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 32.3% | 15.8% | 9.6% | 14.2% | 8.8% | 5.8% | 4.3% | 3.6% | 2.7% | 1.5% | 1.5% |
| Dec 2025 | 34.3% | 13.7% | 11.3% | 14.1% | 7.5% | 5.1% | 4.5% | 3.9% | 2.3% | 1.6% | 1.5% |
| Jan 2026 | 30.1% | 14.5% | 12% | 16% | 7.8% | 5.5% | 4.3% | 4% | 2.5% | 1.7% | 1.7% |
| Feb 2026 | 28.6% | 15.9% | 10.8% | 16.6% | 9.2% | 5.2% | 4.4% | 3.8% | 2.3% | 1.6% | 1.6% |
| Mar 2026 | 28.8% | 16.1% | 9.7% | 15.7% | 9.1% | 6.4% | 4.9% | 4% | 2.4% | 1.6% | 1.3% |
| Apr 2026 | 27.6% | 15.3% | 12.7% | 14.7% | 8.9% | 7.5% | 4% | 3.6% | 2.8% | 1.5% | 1.4% |
| May 2026 | 29.9% | 14.7% | 11.7% | 13.7% | 9.6% | 6.7% | 4.3% | 4.2% | 2.5% | 1.4% | 1.3% |
| Jun 2026 | 29.7% | 14.8% | 12.2% | 13.5% | 9.6% | 6.7% | 4.1% | 4.3% | 2.5% | 1.4% | 1.3% |
| Jul 2026 | 30.8% | 14.7% | 12.1% | 12.7% | 9.8% | 7% | 4.3% | 3.4% | 2.6% | 1.4% | 1.2% |
| Aug 2026 | 34.1% | 15.8% | 10.7% | 11.5% | 9% | 6.3% | 3.9% | 3.9% | 2.3% | 1.3% | 1.3% |
| Sep 2026 | 31.7% | 15.3% | 12.1% | 12.7% | 10% | 5.6% | 4% | 3.4% | 2.6% | 1.4% | 1.2% |
| Oct 2026 | 27.7% | 15.7% | 14.9% | 13.8% | 9.1% | 6% | 4% | 3.6% | 2.3% | 1.5% | 1.5% |
How has branded search for Carter Holt Harvey and James Hardie changed in New Zealand over the last 12 months?
3 findings
- James Hardie was ahead of Carter Holt Harvey in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Carter Holt Harvey’s share of searches among building product brands in New Zealand held steady at 3.6%, and its estimated monthly branded searches held steady at 1.2K.
- Across the 12 months ending October 2026, James Hardie’s share of searches among building product brands in New Zealand moved from 15.8% to 15.7%, and its estimated monthly branded searches moved from 5.2K to 5K.
How did search popularity change for New Zealand building product brands in October 2026?
0 changes
Neither Carter Holt Harvey nor James Hardie moved beyond provider rounding among building product brands in October 2026.
How are Carter Holt Harvey’s and James Hardie’s branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using Carter Holt Harvey’s and James Hardie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carter Holt Harvey
8 branded search terms
- carter holt
- carter holt harvey
- carter holt harvey lvl
- carter holt harvey packaging
- carter holt harvey plywood
- carter holt harvey timber
- carter holt lvl
- carter holt plywood
James Hardie
14 branded search terms
- james hardie
- james hardie axon
- james hardie board
- james hardie easylap
- james hardie flex
- james hardie linea
- james hardie plasterboard
- james hardie soffit
- james hardie stria
- james hardie villaboard
- james hardie weatherboard
- jameshardie
- jameshardie board
- jameshardie cladding
Other head-to-heads among building product brands
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