Brandwave

Carolina Herrera vs Le Labo:Which is more popular?

In September 2026, Carolina Herrera had more branded searches than Le Labo among fragrance brands in New Zealand. Carolina Herrera had about 2,700 branded searches, while Le Labo had 1,900. Carolina Herrera made up 2% of all fragrance brand searches we track, and Le Labo accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about fragrance brands, Le Labo appeared in two of the five answers and Carolina Herrera in none.

Among fragrance brands in New Zealand in September 2026

Who do people search for more?

Carolina Herrera, about 42% more searches than Le Labo

Carolina Herrera 2.7K searchesLe Labo 1.9K searches

Who does AI mention more?

Le Labo, mentioned in 2 of 5 answers, Carolina Herrera in 0

Le Labo in 2 of 5Carolina Herrera in 0 of 5

Who does AI recommend more?

Le Labo, the only one of the two named

Le Labo first in 2Carolina Herrera never named

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Top fragrance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Le Labo was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Carolina Herrera did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dior Beauty1st
  2. Chanel2nd
  3. Tom Ford3rd
  4. Maison Francis Kurkdjian4th
  5. Yves Saint Laurent5th
  6. Versace6th
  7. Jo Malone7th
  8. Rabanne8th
  9. Le Labo9th
  10. +1 more
  11. Carolina Herrera–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dior Beauty3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chanel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tom Ford3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jo Malone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yves Saint Laurent2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Versace2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Labo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maison Francis Kurkdjian2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rabanne1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carolina Herrera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about fragrance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Carolina Herrera or Le Labo more popular in search?

This chart shows how often people search Google for Carolina Herrera and Le Labo by name. Each line represents a brand's share of searches for all 12 fragrance brands we track, month by month, from searches in New Zealand.

Carolina Herrera and Le Labo among fragrance brands in New Zealand, by month

Share of searches by month for Carolina Herrera, Le Labo. The figures are in the table below the chart.

View monthly share of searches table
MonthYves Saint LaurentDior BeautyVersaceGucciChanelTom FordJo MaloneRabanneCarolina HerreraLe LaboMaison Francis KurkdjianViktor&Rolf
Oct 202517.7%16.7%18.4%17.4%11.4%8%4%2.7%1.5%1.1%0.72%0.34%
Nov 202518.7%17.3%18.5%16.7%11.7%6.1%4.6%2.6%1.8%1.1%0.51%0.37%
Dec 202519.5%16.9%17.1%15.2%13.4%5.7%5.2%3.4%1.7%0.98%0.61%0.37%
Jan 202619.3%17.5%16.9%16.6%13.6%6.1%3.5%2.6%1.7%1.1%0.63%0.37%
Feb 202618.2%17.3%16.3%17.3%14.6%5.9%3.7%3.1%1.5%0.99%0.72%0.29%
Mar 202618.2%18%15.9%16.3%14.1%6.2%4.3%2.7%2%1.2%0.67%0.4%
Apr 202618.2%18.2%16.5%17.2%12.8%6%4.1%2.8%2%1.2%0.65%0.27%
May 202616.2%18.6%16.8%16.1%16.8%5.4%3.7%2.4%1.8%1.2%0.55%0.35%
Jun 202617%16.4%13.9%14.4%23.4%5.7%3.1%2.8%1.5%1%0.58%0.26%
Jul 202619.4%18.2%14.8%15.8%14.6%6.4%4%2.9%1.7%1.1%0.51%0.39%
Aug 202618.9%21%15.7%14.1%13.9%6%3.5%3%1.7%1.2%0.53%0.36%
Sep 202620.1%19%15.8%14.6%12.1%6.4%4.4%3.1%2%1.4%0.75%0.29%

How has the Carolina Herrera and Le Labo comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand fragrance brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Le Labo in New Zealand rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.

  2. Estimated monthly branded searches for Carolina Herrera in New Zealand rose 42.9% over 12 measured months, from 1.9K to 2.7K in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Carolina Herrera’s and Le Labo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carolina Herrera

9 branded search terms

  • carolina herrera
  • carolina herrera 212
  • carolina herrera badboy
  • carolina herrera blush
  • carolina herrera cologne
  • carolina herrera fragrance
  • carolina herrera perfume
  • carolinaherrera
  • carolinaherrera perfume

Le Labo

1 branded search term

  • le labo

How the Brand Demand Index is measured

Other head-to-heads among fragrance brands

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