Calico Keep vs Hobby Lords:Which is more popular by branded search in New Zealand?
In August 2026, Hobby Lords had more branded searches than Calico Keep among card and tabletop game stores in New Zealand. Hobby Lords was estimated to have 13K branded searches compared to Calico Keep’s 1.9K, and held a 30.6% Share of Search versus Calico Keep’s 4.5%.
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Which is more popular in search, Calico Keep or Hobby Lords?
Compare the trading card, board game and tabletop gaming stores New Zealanders shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hobby Lords, Calico Keep. The figures are in the table below the chart.
View monthly share of search table
| Month | Hobby Lords | Card Merchant | Goblin Games | Shuffle and Cut | Cerberus Games | Gaming DNA | Nova Games | Calico Keep |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.1% | 28% | 16.8% | 8.6% | 7.8% | 6.2% | 8.4% | 6.1% |
| Nov 2025 | 26.4% | 27.6% | 11.1% | 8.2% | 7.7% | 6.3% | 6.9% | 5.7% |
| Dec 2025 | 21.8% | 27.7% | 12% | 8.3% | 9.7% | 6.5% | 8.3% | 5.8% |
| Jan 2026 | 25% | 25.2% | 13.2% | 9.3% | 8.8% | 5.8% | 6.2% | 6.5% |
| Feb 2026 | 23.9% | 29% | 12.5% | 8.8% | 8.2% | 5.3% | 7.2% | 5.2% |
| Mar 2026 | 23.7% | 23.6% | 14.1% | 8.6% | 9.9% | 7.9% | 7% | 5.2% |
| Apr 2026 | 28.8% | 24.7% | 12% | 7.1% | 8.4% | 6.7% | 7.2% | 5.2% |
| May 2026 | 26.7% | 26.5% | 13.1% | 7.8% | 7.4% | 6.1% | 6.7% | 5.6% |
| Jun 2026 | 31.2% | 25.3% | 12.4% | 7.3% | 7% | 5.8% | 6.2% | 4.8% |
| Jul 2026 | 30.6% | 25% | 12.2% | 6.1% | 8.5% | 6.8% | 5.9% | 4.7% |
| Aug 2026 | 30.6% | 25.4% | 12.3% | 7.4% | 6.9% | 6.9% | 6.1% | 4.5% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Calico Keep and Hobby Lords comparison changed over the last 12 months?
3 findings
- Hobby Lords was ahead of Calico Keep in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Calico Keep’s estimated Share of Search among card and tabletop game stores in New Zealand moved from 6.1% to 4.5%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 11 months ending August 2026, Hobby Lords’ estimated Share of Search among card and tabletop game stores in New Zealand moved from 18.1% to 30.6%, and its estimated monthly branded searches moved from 5.6K to 13K.
How did search popularity change for New Zealand card and tabletop game stores in August 2026?
2 changes
Calico Keep’s estimated Share of Search among card and tabletop game stores in New Zealand has lost ground for 3 months in a row, from 5.6% to 4.5% in August 2026.
Estimated monthly branded searches for Hobby Lords in New Zealand rose 130.6% over 11 measured months, from 5.6K to 13K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Calico Keep’s and Hobby Lords’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Calico Keep
3 branded search terms
- calico keep
- calico keep nz
- calicokeep
Hobby Lords
7 branded search terms
- hobby lords
- hobby lords near me
- hobby lords new zealand
- hobby lords nz
- hobby lords pokemon cards
- hobbylords
- hobbylords nz
Put your own brand in this comparison
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