Caitlin Crisp vs Twenty-Seven Names:Which is more popular by branded search in New Zealand?
In August 2026, Caitlin Crisp had more branded searches than Twenty-Seven Names among designer fashion labels in New Zealand. Caitlin Crisp was estimated to have 11.9K branded searches compared to Twenty-Seven Names’ 3.4K, and held a 15.3% Share of Search versus Twenty-Seven Names’ 4.4%.
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Which is more popular in search, Caitlin Crisp or Twenty-Seven Names?
Compare New Zealand designer fashion labels for womenswear and menswear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Caitlin Crisp, Twenty-Seven Names. The figures are in the table below the chart.
View monthly share of search table
| Month | Karen Walker | Caitlin Crisp | Juliette Hogan | RUBY | Kowtow | Maggie Marilyn | Twenty-Seven Names | Zambesi | Kate Sylvester | Ingrid Starnes |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 11.3% | 11.7% | 14.7% | 9.4% | 6.2% | 3.9% | 4.3% | 4.1% | 0.35% |
| Nov 2025 | 40.4% | 11.2% | 9.7% | 14.1% | 9% | 5.3% | 3% | 3.4% | 3.5% | 0.32% |
| Dec 2025 | 43.4% | 9.7% | 8.2% | 14.7% | 8.1% | 5.4% | 3.5% | 3.5% | 3.3% | 0.29% |
| Jan 2026 | 37.7% | 9.2% | 9.7% | 14.4% | 9.2% | 5.9% | 5.6% | 4.1% | 3.7% | 0.32% |
| Feb 2026 | 34.6% | 10.2% | 10.8% | 13% | 9.7% | 6.9% | 5.2% | 4.4% | 5% | 0.35% |
| Mar 2026 | 44.1% | 8.1% | 8.7% | 12.5% | 9.6% | 7% | 2.9% | 3.8% | 3.1% | 0.31% |
| Apr 2026 | 42.4% | 8.7% | 9% | 11.4% | 11.7% | 6.3% | 2.6% | 4.1% | 3.4% | 0.32% |
| May 2026 | 43.4% | 7.8% | 9.8% | 11.9% | 9.8% | 5.7% | 3.4% | 4.3% | 3.7% | 0.36% |
| Jun 2026 | 41.9% | 8% | 8.5% | 12.5% | 10.4% | 6.9% | 4.2% | 4% | 3.4% | 0.38% |
| Jul 2026 | 42.8% | 6.5% | 10.2% | 12% | 10% | 6.5% | 3.3% | 3.4% | 5.1% | 0.26% |
| Aug 2026 | 35% | 15.3% | 13.5% | 10.4% | 7.4% | 7% | 4.4% | 4% | 2.8% | 0.24% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Caitlin Crisp and Twenty-Seven Names comparison changed over the last 12 months?
3 findings
- Caitlin Crisp was ahead of Twenty-Seven Names in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Caitlin Crisp’s estimated Share of Search among designer fashion labels in New Zealand moved from 11.3% to 15.3%, and its estimated monthly branded searches moved from 8.2K to 11.9K.
- Across the 11 months ending August 2026, Twenty-Seven Names’ estimated Share of Search among designer fashion labels in New Zealand moved from 3.9% to 4.4%, and its estimated monthly branded searches moved from 2.8K to 3.4K.
How did search popularity change for New Zealand designer fashion labels in August 2026?
2 changes
In August 2026, Caitlin Crisp overtook Maggie Marilyn to rank 2nd among designer fashion labels in New Zealand, at 15.3%.
In August 2026, Twenty-Seven Names overtook Kate Sylvester to rank 7th among designer fashion labels in New Zealand, at 4.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Caitlin Crisp’s and Twenty-Seven Names’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Caitlin Crisp
12 branded search terms
- caitlin crisp
- caitlin crisp darling dress
- caitlin crisp dress
- caitlin crisp forever and always dress
- caitlin crisp little rosie set
- caitlin crisp near me
- caitlin crisp nz
- caitlin crisp sale
- caitlin crisp set
- caitlin crisp stockists
- caitlin crisp top
- caitlincrisp
Twenty-Seven Names
8 branded search terms
- twenty seven names
- twenty seven names dress
- twenty seven names near me
- twenty seven names nz
- twenty seven names online
- twenty seven names sale
- twentysevennames
- twentysevennames sale
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