Caitlin Crisp vs Kate Sylvester:Which is more popular by branded search in New Zealand?
In August 2026, Caitlin Crisp had more branded searches than Kate Sylvester among designer fashion labels in New Zealand. Caitlin Crisp was estimated to have 11.9K branded searches compared to Kate Sylvester’s 2.2K, and held a 15.3% Share of Search versus Kate Sylvester’s 2.8%.
Follow Caitlin Crisp vs Kate Sylvester and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Caitlin Crisp or Kate Sylvester?
Compare New Zealand designer fashion labels for womenswear and menswear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Caitlin Crisp, Kate Sylvester. The figures are in the table below the chart.
View monthly share of search table
| Month | Karen Walker | Caitlin Crisp | Juliette Hogan | RUBY | Kowtow | Maggie Marilyn | Twenty-Seven Names | Zambesi | Kate Sylvester | Ingrid Starnes |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 11.3% | 11.7% | 14.7% | 9.4% | 6.2% | 3.9% | 4.3% | 4.1% | 0.35% |
| Nov 2025 | 40.4% | 11.2% | 9.7% | 14.1% | 9% | 5.3% | 3% | 3.4% | 3.5% | 0.32% |
| Dec 2025 | 43.4% | 9.7% | 8.2% | 14.7% | 8.1% | 5.4% | 3.5% | 3.5% | 3.3% | 0.29% |
| Jan 2026 | 37.7% | 9.2% | 9.7% | 14.4% | 9.2% | 5.9% | 5.6% | 4.1% | 3.7% | 0.32% |
| Feb 2026 | 34.6% | 10.2% | 10.8% | 13% | 9.7% | 6.9% | 5.2% | 4.4% | 5% | 0.35% |
| Mar 2026 | 44.1% | 8.1% | 8.7% | 12.5% | 9.6% | 7% | 2.9% | 3.8% | 3.1% | 0.31% |
| Apr 2026 | 42.4% | 8.7% | 9% | 11.4% | 11.7% | 6.3% | 2.6% | 4.1% | 3.4% | 0.32% |
| May 2026 | 43.4% | 7.8% | 9.8% | 11.9% | 9.8% | 5.7% | 3.4% | 4.3% | 3.7% | 0.36% |
| Jun 2026 | 41.9% | 8% | 8.5% | 12.5% | 10.4% | 6.9% | 4.2% | 4% | 3.4% | 0.38% |
| Jul 2026 | 42.8% | 6.5% | 10.2% | 12% | 10% | 6.5% | 3.3% | 3.4% | 5.1% | 0.26% |
| Aug 2026 | 35% | 15.3% | 13.5% | 10.4% | 7.4% | 7% | 4.4% | 4% | 2.8% | 0.24% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Caitlin Crisp and Kate Sylvester comparison changed over the last 12 months?
3 findings
- Caitlin Crisp was ahead of Kate Sylvester in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Caitlin Crisp’s estimated Share of Search among designer fashion labels in New Zealand moved from 11.3% to 15.3%, and its estimated monthly branded searches moved from 8.2K to 11.9K.
- Across the 11 months ending August 2026, Kate Sylvester’s estimated Share of Search among designer fashion labels in New Zealand moved from 4.1% to 2.8%, and its estimated monthly branded searches moved from 3K to 2.2K.
How did search popularity change for New Zealand designer fashion labels in August 2026?
3 changes
In August 2026, Caitlin Crisp overtook Maggie Marilyn to rank 2nd among designer fashion labels in New Zealand, at 15.3%.
In August 2026, Twenty-Seven Names overtook Kate Sylvester to rank 7th among designer fashion labels in New Zealand, at 4.4%.
In August 2026, Kate Sylvester lost estimated Share of Search among designer fashion labels in New Zealand, from 5.1% to 2.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Caitlin Crisp’s and Kate Sylvester’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Caitlin Crisp
12 branded search terms
- caitlin crisp
- caitlin crisp darling dress
- caitlin crisp dress
- caitlin crisp forever and always dress
- caitlin crisp little rosie set
- caitlin crisp near me
- caitlin crisp nz
- caitlin crisp sale
- caitlin crisp set
- caitlin crisp stockists
- caitlin crisp top
- caitlincrisp
Kate Sylvester
9 branded search terms
- kate sylvester
- kate sylvester clothing
- kate sylvester dress
- kate sylvester near me
- kate sylvester nz
- kate sylvester online
- kate sylvester sale
- katesylvester
- katesylvester nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.