Cadbury vs Toblerone:Which is more popular by branded search in New Zealand?
In August 2026, Cadbury had more branded searches than Toblerone among chocolate brands in New Zealand. Cadbury was estimated to have 19K branded searches compared to Toblerone’s 5.9K, and held a 19.2% Share of Search versus Toblerone’s 6%.
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Which is more popular in search, Cadbury or Toblerone?
Compare the chocolate brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cadbury, Toblerone. The figures are in the table below the chart.
View monthly share of search table
| Month | Whittaker's | Cadbury | Ferrero Rocher | Lindt | Wellington Chocolate Factory | Toblerone | Bennetts of Mangawhai | Ritter Sport | Donovan's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 14.2% | 8.3% | 9.1% | 8.5% | 5.7% | 2.7% | 0.64% | 0.6% |
| Nov 2025 | 47.2% | 14.6% | 10.1% | 10.4% | 7.1% | 6.3% | 3.2% | 0.56% | 0.58% |
| Dec 2025 | 36.3% | 14.3% | 16.9% | 12.4% | 6.7% | 9% | 3.6% | 0.36% | 0.54% |
| Jan 2026 | 42.7% | 16.3% | 9.1% | 9.6% | 11.3% | 5.9% | 3.9% | 0.6% | 0.53% |
| Feb 2026 | 46.9% | 14.6% | 10.1% | 9.7% | 8.8% | 5% | 3.7% | 0.74% | 0.52% |
| Mar 2026 | 43.6% | 19.9% | 7% | 14.5% | 7.4% | 3.3% | 3.2% | 0.7% | 0.43% |
| Apr 2026 | 36.4% | 29.4% | 6.8% | 12.8% | 7.5% | 2.9% | 3.2% | 0.52% | 0.43% |
| May 2026 | 40.5% | 25.9% | 9.6% | 8.9% | 6.9% | 3.8% | 2.9% | 0.93% | 0.59% |
| Jun 2026 | 45.5% | 22.3% | 7.4% | 8.3% | 7.7% | 4.8% | 2.6% | 0.76% | 0.68% |
| Jul 2026 | 53.2% | 18.2% | 6.9% | 7.4% | 7.5% | 3.4% | 2.3% | 0.66% | 0.52% |
| Aug 2026 | 49.5% | 19.2% | 8.5% | 7.4% | 6.2% | 6% | 2.1% | 0.58% | 0.51% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Cadbury and Toblerone comparison changed over the last 12 months?
3 findings
- Cadbury was ahead of Toblerone in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among chocolate brands in New Zealand moved from 14.2% to 19.2%, and its estimated monthly branded searches moved from 12.2K to 19K.
- Across the 11 months ending August 2026, Toblerone’s estimated Share of Search among chocolate brands in New Zealand moved from 5.7% to 6%, and its estimated monthly branded searches moved from 4.8K to 5.9K.
How did search popularity change for New Zealand chocolate brands in August 2026?
2 changes
In August 2026, Toblerone gained estimated Share of Search among chocolate brands in New Zealand, from 3.4% to 6%.
In August 2026, Cadbury gained estimated Share of Search among chocolate brands in New Zealand, from 18.2% to 19.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Cadbury’s and Toblerone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cadbury
21 branded search terms
- cadbury
- cadbury breakaway
- cadbury candy bars
- cadbury choco
- cadbury chocolate block
- cadbury co nz
- cadbury creme egg
- cadbury dairy milk chocolate
- cadbury drinking chocolate
- cadbury easter eggs
- cadbury favourites
- cadbury hot cocoa
- cadbury milk chocolate
- cadbury milk tray
- cadbury near me
- cadbury nz
- cadbury online
- cadbury oreo
- cadbury oreo chocolate
- cadbury roses
- new cadbury chocolate
Toblerone
15 branded search terms
- chocolate toblerone dark
- giant toblerone
- miniature toblerone
- toblerone
- toblerone 100g
- toblerone and on
- toblerone coco
- toblerone com
- toblerone near me
- toblerone nz
- toblerone online
- toblerone pak n save
- toblerone praline
- white chocolate toblerone
- white toblerone
Put your own brand in this comparison
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