Burst SMS vs TNZ Group:Which is more popular?
In September 2026, Burst SMS had more branded searches than TNZ Group among SMS marketing platforms in New Zealand. Burst SMS had about 70 branded searches, while TNZ Group had 40. Burst SMS made up 1.4% of all SMS marketing platform searches we track, and TNZ Group accounted for 0.78%. When we asked ChatGPT and Google AI Overviews about SMS marketing platforms, TNZ Group appeared in four of the five answers and Burst SMS in one. TNZ Group was mentioned before Burst SMS in four out of five answers.
Who do people search for more?
Burst SMS, about 75% more searches than TNZ Group
Who does AI mention more?
TNZ Group, mentioned in 4 of 5 answers, Burst SMS in 1
Who does AI recommend more?
TNZ Group, named ahead of Burst SMS in 4 of 5 answers
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Top SMS marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TNZ Group was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Burst SMS was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. TNZ Group was listed before Burst SMS in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Klaviyo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- TNZ Group4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ClickSend3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Twilio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WebSMS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Burst SMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Textmagic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Modica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Attentive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SMS marketing platforms
5 answers
Asked ChatGPT
“Which SMS marketing platform should I use in New Zealand?”
Asked ChatGPT
“What are the best SMS marketing platforms in New Zealand?”
Asked ChatGPT
“What's the best SMS marketing platform in New Zealand for customer messaging?”
Searched Google, AI Overview
“sms marketing platforms”
Searched Google, AI Overview
“bulk sms nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Burst SMS or TNZ Group more popular in search?
This chart shows how often people search Google for Burst SMS and TNZ Group by name. Each line represents a brand's share of searches for all nine SMS marketing platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Burst SMS, TNZ Group. The figures are in the table below the chart.
View monthly share of searches table
| Month | Klaviyo | Twilio | ClickSend | Modica | Burst SMS | WebSMS | TNZ Group | Textmagic | Attentive |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.6% | 30.7% | 6.3% | 2.3% | 3.3% | 0.19% | 0.57% | 0.77% | 0.38% |
| Nov 2025 | 60.2% | 27% | 4.6% | 3.1% | 2.9% | 0.41% | 0.62% | 0.83% | 0.41% |
| Dec 2025 | 51.6% | 35.3% | 6% | 2.7% | 2.4% | 0.54% | 0.82% | 0.54% | 0% |
| Jan 2026 | 55.7% | 30.2% | 6.3% | 2.8% | 2.6% | 0.7% | 0.93% | 0.7% | 0.23% |
| Feb 2026 | 51.8% | 34.6% | 5.8% | 2.2% | 3% | 0.65% | 0.86% | 0.65% | 0.43% |
| Mar 2026 | 52.9% | 34.7% | 6.4% | 2.2% | 2% | 0.55% | 0.73% | 0.36% | 0.18% |
| Apr 2026 | 52.9% | 34.7% | 6% | 2.2% | 2% | 0.91% | 0.55% | 0.55% | 0.18% |
| May 2026 | 57.8% | 30.5% | 5.5% | 2.4% | 1.8% | 0.64% | 0.8% | 0.48% | 0.16% |
| Jun 2026 | 53% | 34.7% | 6.4% | 1.8% | 1.6% | 0.73% | 0.91% | 0.55% | 0.18% |
| Jul 2026 | 53% | 34.7% | 6% | 1.8% | 2.6% | 0.73% | 0.91% | 0.18% | 0% |
| Aug 2026 | 56.2% | 31% | 6.4% | 1.9% | 1.7% | 1.4% | 0.78% | 0.39% | 0.19% |
| Sep 2026 | 56.2% | 31% | 6.6% | 2.3% | 1.4% | 1.4% | 0.78% | 0.39% | 0% |
How has the Burst SMS and TNZ Group comparison changed over the last 12 months?
3 findings
- Burst SMS was ahead of TNZ Group in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burst SMS’s share of searches among SMS marketing platforms in New Zealand moved from 3.3% to 1.4%, and its estimated monthly branded searches moved from 170 to 70.
- Across the 12 months ending September 2026, TNZ Group’s share of searches among SMS marketing platforms in New Zealand moved from 0.57% to 0.78%, and its estimated monthly branded searches moved from 30 to 40.
How did search popularity change for New Zealand SMS marketing platforms in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Burst SMS’s and TNZ Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among SMS marketing platforms
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