Buddle McCleary Kennedy vs Hamertons Lawyers:Which is more popular by branded search in New Zealand?
In August 2026, Hamertons Lawyers had more branded searches than Buddle McCleary Kennedy among whakatane law firms in New Zealand. Hamertons Lawyers was estimated to have 190 branded searches compared to Buddle McCleary Kennedy’s 40, and held a 45.2% Share of Search versus Buddle McCleary Kennedy’s 9.5%.
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Which is more popular in search, Buddle McCleary Kennedy or Hamertons Lawyers?
Compare Whakatane law firms using branded searches made in Whakatāne. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hamertons Lawyers, Buddle McCleary Kennedy. The figures are in the table below the chart.
View monthly share of search table
| Month | Hamertons Lawyers | Holland Beckett | Apogee Legal | Buddle McCleary Kennedy | Robinson Law | Eastbay Law |
|---|---|---|---|---|---|---|
| Oct 2025 | 48% | 17.3% | 10.7% | 12% | 6.7% | 5.3% |
| Nov 2025 | 49.2% | 17.5% | 12.7% | 7.9% | 7.9% | 4.8% |
| Dec 2025 | 49% | 17.6% | 9.8% | 13.7% | 5.9% | 3.9% |
| Jan 2026 | 46.9% | 20.3% | 9.4% | 10.9% | 7.8% | 4.7% |
| Feb 2026 | 54.4% | 17.6% | 10.3% | 4.4% | 7.4% | 5.9% |
| Mar 2026 | 50.7% | 19.2% | 11% | 6.8% | 6.8% | 5.5% |
| Apr 2026 | 48.1% | 21.2% | 11.5% | 9.6% | 5.8% | 3.8% |
| May 2026 | 46.3% | 12.2% | 19.5% | 9.8% | 7.3% | 4.9% |
| Jun 2026 | 48.7% | 15.4% | 10.3% | 12.8% | 7.7% | 5.1% |
| Jul 2026 | 40.5% | 16.2% | 10.8% | 18.9% | 5.4% | 8.1% |
| Aug 2026 | 45.2% | 19% | 14.3% | 9.5% | 7.1% | 4.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Buddle McCleary Kennedy and Hamertons Lawyers comparison changed over the last 12 months?
3 findings
- Hamertons Lawyers was ahead of Buddle McCleary Kennedy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Buddle McCleary Kennedy’s estimated Share of Search among whakatane law firms in New Zealand moved from 12% to 9.5%, and its estimated monthly branded searches moved from 90 to 40.
- Across the 11 months ending August 2026, Hamertons Lawyers’ estimated Share of Search among whakatane law firms in New Zealand moved from 48% to 45.2%, and its estimated monthly branded searches moved from 360 to 190.
How did search popularity change for New Zealand whakatane law firms in August 2026?
4 changes
In August 2026, Holland Beckett overtook Buddle McCleary Kennedy to rank 2nd among whakatane law firms in New Zealand, at 19%.
In August 2026, Apogee Legal overtook Buddle McCleary Kennedy to rank 3rd among whakatane law firms in New Zealand, at 14.3%.
In August 2026, Hamertons Lawyers gained estimated Share of Search among whakatane law firms in New Zealand, from 40.5% to 45.2%.
In August 2026, Buddle McCleary Kennedy lost estimated Share of Search among whakatane law firms in New Zealand, from 18.9% to 9.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Buddle McCleary Kennedy’s and Hamertons Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Buddle McCleary Kennedy
1 branded search term
- buddle mccleary kennedy
Hamertons Lawyers
4 branded search terms
- hamertons
- hamertons lawyers
- hamertons lawyers nz
- hamertons lawyers whakatane
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.