Braze vs Customer.io:Which is more popular by branded search in New Zealand?
In August 2026, Braze had more branded searches than Customer.io among customer engagement platforms in New Zealand. Braze was estimated to have 740 branded searches compared to Customer.io’s 70, and held a 71.8% Share of Search versus Customer.io’s 6.8%.
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Which is more popular in search, Braze or Customer.io?
Compare the push, in-app and lifecycle messaging platforms New Zealand apps and retailers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Braze, Customer.io. The figures are in the table below the chart.
View monthly share of search table
| Month | Braze | OneSignal | Customer.io | Iterable | Airship | MoEngage |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.3% | 14.1% | 6.5% | 9.8% | 1.1% | 2.2% |
| Nov 2025 | 70.5% | 8.6% | 6.7% | 9.5% | 1.9% | 2.9% |
| Dec 2025 | 68.1% | 9.7% | 8.3% | 6.9% | 2.8% | 4.2% |
| Jan 2026 | 69.3% | 9.1% | 6.8% | 10.2% | 3.4% | 1.1% |
| Feb 2026 | 70.1% | 12.6% | 4.6% | 10.3% | 1.1% | 1.1% |
| Mar 2026 | 67.9% | 11.9% | 6.4% | 10.1% | 1.8% | 1.8% |
| Apr 2026 | 66% | 9.6% | 8.5% | 11.7% | 1.1% | 3.2% |
| May 2026 | 62.2% | 13.4% | 7.3% | 11% | 2.4% | 3.7% |
| Jun 2026 | 65.3% | 12.6% | 7.4% | 9.5% | 2.1% | 3.2% |
| Jul 2026 | 68.1% | 12.1% | 6.6% | 8.8% | 1.1% | 3.3% |
| Aug 2026 | 71.8% | 10.7% | 6.8% | 6.8% | 1.9% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Braze and Customer.io comparison changed over the last 12 months?
3 findings
- Braze was ahead of Customer.io in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Braze’s estimated Share of Search among customer engagement platforms in New Zealand moved from 66.3% to 71.8%, and its estimated monthly branded searches moved from 610 to 740.
- Across the 11 months ending August 2026, Customer.io’s estimated Share of Search among customer engagement platforms in New Zealand moved from 6.5% to 6.8%, and its estimated monthly branded searches moved from 60 to 70.
How did search popularity change for New Zealand customer engagement platforms in August 2026?
2 changes
In August 2026, Braze gained estimated Share of Search among customer engagement platforms in New Zealand, from 68.1% to 71.8%.
In August 2026, Customer.io rose from 4th to 3rd among customer engagement platforms in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Braze’s and Customer.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Braze
5 branded search terms
- braze
- braze com
- braze in app messaging
- braze lifecycle marketing
- braze near me
Customer.io
4 branded search terms
- customer io
- customer io in app messaging
- customer io push notifications
- customerio
Put your own brand in this comparison
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